Senior Field Marketing Manager, ANZ

About the Role 

The Enterprise & Field Marketing organization within ServiceNow is responsible for driving revenue growth adoption and customer success across all our direct and indirect sales channels.  

We are a high performingANZteamwithin the APACregionandlooking for a highly organised goal-oriented self-directed professional to be an active player in ourANZFieldMarketing team. You will interact directly with key business leadersin ANZand marketing teams across theAPACto drive and deliver campaign strategies across the customers lifecycle from awareness and education to acquisition progression applicationuseand value realisation. 

You will play a key role inanalysingour target accounts foropportunityandtargeting buying groups within the account to deliver business responsible fordriving the programand campaigndeliveryinfluencingand collaborating withAPAC Global teams to activate and deliver business growth. 

You willhave anunderstanding ofgo-to-market (GTM) sales strategiesleveragingand curating GTM motions on solutions industry partner marketing new customeracquisitionand customer success to achieve savvyfieldmarketingmanager which experience in Public Sector GTM program. a solidfoundation in the Australian and New Zealand marketswho can conceptualiseexecuteand manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization. 

Crucial to your success is having a good foundation in SaaS and enterprise technology Australian and NZ public sector knowledge. expertise using Claude and CoPilot and curiosity to innovate and explore new ways to use AI  excellentexperience in campaign deliveryacross channelsrelationship management skills team collaborationadaptabilityandexpertisein enterprise technology marketing in a fast-paced dynamic environment. 

Key Responsibilities 

• Curate and lead field marketing programs collaborating closely with allANZ Sales Partner and Business Development to gather insightsdeliver campaignsand align plans create content to accelerate business growth. 
• Develop a data-informed strategy on audience segmentation and opportunity prioritisation of marketing channels and tactics to conceptualize programs that willdeliver impact across the account customer lifecycle 
• Lead through influenceto ensure delivery and execution at scale ofcampaigns andprograms acrossANZFieldmarketing and business teams that result in measurablegrowth in business goals and revenue. Set best practices in narrativesengagementand high-performance campaigns. 
• Leverage all direct and indirect channels  and the power of AI to land new business and drive up-sell cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition. 
• Develop and test newcampaignscenarios to drive optimisations and efficiencies against investments. 
• Bring deep domain knowledge of Australian and New Zealand government stakeholder dynamics including the nuances of federal state entities  
• Prepare and input into forecasts pipelinereports and meetingsmonitoringkey business metricsqualityand audience insights 
• Understand buying groups dynamics and use this intelligence in your programming to improve results 
• Continually look at ongoing innovations and best practices to elevate the program experience and results. 

Qualifications :

To be successful in this role you have:

• Experience inleveragingor critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analysing AI-driven insights or exploring AIs potential impact on the function or industry. 
• 8 years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in field marketingaccount basedmarketingorcampaign management. Proventrack recordof delivering business impact across the account understandingof the diverse business cultural and media landscapes acrossANZwith proven experience in adapting marketing strategies for localisation. 
• Experience in managing budgets and vendors to deliver effective marketingcampaignsat scale. 
• Experience managing multiple stakeholders across concurrent campaigns. 
• Excellent communication interpersonal and presentation to influence and align diverse senior stakeholders across different time zones and cultural backgrounds. 
• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns. 

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time