Performance Marketing Lead, North America (12 Month Fixed Term Contract)

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane Perth and Adelaide. But you have choice in where and how you work we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• Owning the regional growth strategy for your remit translating business objectives into channel mix audience priorities moments and investment decisions that deliver measurable impact on MAU revenue and ROAS
• Managing a multi-million dollar paid media budget with direct accountability for results running monthly investment optimisations and making smart trade-offs across channels SKUs and audiences as performance shifts
• Navigating multiple measurement methodologies in-platform metrics geo-lift incrementality testing and MMM to make confident investment calls even when signals conflict and contributing to MMM calibration on an ongoing basis
• Leading performance across high-impact paid social and video channels (Meta TikTok YouTube) as well as Display Pinterest and SEM in partnership with Channel Specialists and the Growth Centre of Excellence owning the full funnel from audience and creative strategy through to bidding pacing and structural testing
• Driving the creative strategy in close partnership with the NAMER Creative Strategist contributing hypotheses on audiences formats platform behaviours and Category Entry Points ensuring creative velocity stays high and that learnings are codified and acted on
• Identifying conversion gaps across the paid user journey from impression to activation running disciplined A/B testing through the Growth CoE and optimising landing experiences to lift conversion across key funnels for Free Pro and Business
• Working cross-functionally with Brand Strategy Product Marketing Performance Marketing and Data to shape campaigns moments and market strategy and ensuring North America insights meaningfully influence global frameworks and product narratives

Youre probably a match if

• You have 5 years in performance or growth marketing at a scaled consumer tech or DTC brand youve owned significant budget (think $10M) and been accountable for real business outcomes not just channel metrics
• You have genuine depth in paid social and video you can deconstruct a Meta or YouTube campaign diagnose whether a performance dip is a creative problem a bidding problem or a measurement artefact and youve done this hands-on not just at a strategic level
• Youre comfortable across multiple measurement methodologies you understand the tension between in-platform ROAS geo-lift incrementality tests and MMM and you can make confident investment decisions when signals dont neatly align
• Youve designed and run growth experiments A/B tests geo-lifts holdout studies and used the results to drive real decisions rather than just generate reports
• You think like an investment manager when it comes to budget youre focused on deploying capital for maximum return not just spending it efficiently
• Youve worked cross-functionally to shape campaigns and strategy alongside brand creative and product teams and youre comfortable influencing direction in rooms where you dont have direct authority
• Multi-market experience is a real advantage if youve managed budgets or campaigns across more than one geography and adapted your strategy accordingly thatll set you up well here

About the team

As a Performance Marketing Lead for North America you drive business impact by owning the strategy execution and optimisation of regional growth levers with a focus on paid digital channels. This role is an individual contributor role with deep strategic ownership. Combining analytical rigour growth expertise customer insight regional knowledge and a creative mindset you drive scaled user and revenue growth by identifying validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs).

As part of the North America Growth Team you will work deeply across Canvas Free Pro Business Education and Print SKUs. Partnering closely with Creative Strategists and Directors NAMER Marketing Growth Brand Product Marketing and Data you will run high-velocity experiments shape breakthrough campaigns and scale growth plays into long-term strategic bets that drive Canvas success in the US Canada and Australia.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Full-time