Product Marketing Manager

BitGo is the leading infrastructure provider of digital asset solutions delivering custody wallets staking trading financing and settlement services from regulated cold storage. Since our founding in 2013 we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies BitGo serves thousands of institutions including many of the industrys top brands exchanges and platforms and millions of retail investors worldwide. As the operational backbone of the digital economy BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian and staking provider in the world. For more information visit.

This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGos platform. This role will work across multiple product lines including custody wallets APIs and emerging retail and mobile experiences helping define how we bring products to market and scale adoption.

You will operate at the intersection of Product Marketing Sales and Design ensuring our products are clearly positioned effectively launched and widely adopted.

Responsibilities:

Go-to-Market Strategy

• Own messaging positioning and GTM strategy for key BitGo products and features
• Develop deep understanding of customer segments across institutional and retail audiences
• Build buyer personas use cases and competitive positioning to differentiate BitGo in the market

Product & Launch Execution

• Partner with Product Management to shape roadmap priorities and bring new features to market
• Lead product launches end-to-end including internal alignment messaging and external campaigns
• Own release communications and ensure adoption across existing and new clients

Sales Enablement

• Create sales collateral including decks product guides demos and customer-facing materials
• Enable Sales and BD teams with the messaging and tools needed to close deals
• Gather insights from Sales to continuously refine positioning and improve conversion rates

Marketing & Growth

• Collaborate with content growth and PR teams to drive demand and awareness
• Support campaigns lifecycle marketing and product-led growth initiatives
• Help shape BitGos narrative across channels including web email and events

Retail & Mobile (Emerging Focus)

• Support GTM efforts for BitGos retail and mobile platform initiatives
• Help translate institutional-grade infrastructure into intuitive user-friendly messaging for retail audiences
• Partner with product and design teams to improve onboarding engagement and retention

Requirements:

• 4 to 7 years of product marketing experience in fintech SaaS crypto startup or financial services
• Strong ability to translate technical products into clear customer value propositions
• Experience launching products and working cross-functionally with Product Sales and Design
• Familiarity with both institutional and retail user journeys is a plus
• Excellent writing storytelling and communication skills
• Highly organized proactive and comfortable operating in a fast-moving environment

Why Join BitGo

Disrupting an industry takes vision innovation passion technical chops drive to deliver collaboration and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership craftsmanship and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits

• Competitive base salary bonus and stock options
• 100% company-paid health insurance for employee partner and dependents
• Up to 4% 401k company match
• Paid parental leave Paid vacation
• Free commuter/parking pass
• Free custom lunches dinners and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location the compensation for this role averages between $130000 and $150000 USD base salary. Equity an annual performance bonus and the benefits outlined above are also part of this roles package.