Content Marketing Manager

The Content Marketing Manager is responsible for developing and executing a brands content strategy to attract engage and convert target audiences.

Strategy & Planning

• Defining content goals tied to business objectives (awareness pipeline retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

Content Creation & Management

• Writing or overseeing production of blog posts whitepapers case studies eBooks email campaigns and social content
• Managing freelancers agencies or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

SEO & Distribution Conducting keyword research and optimizing content for search

• Distributing content across owned earned and paid channels
• Managing content on the website/CMS

Demand Generation Support

• Creating gated assets (guides reports) for lead capture
• Supporting sales with enablement content (one-pagers battlecards FAQs)
• Partnering with demand gen on nurture emails and campaign content

Performance & Analytics

• Tracking content metrics (traffic engagement leads pipeline influenced)
• Reporting on whats working and iterating based on data

Cross-Functional Collaboration

• Working closely with product sales and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like IntegriChain this role would also involve things like thought leadership content tied to market access and pharma commercialization topics customer stories and case studies and content that supports a longer more complex sales cycle.

Qualifications :

Required Qualifications

• 3-5 years of content marketing experience with at least 2 years in B2B SaaS healthcare IT life sciences or a related technical/regulated industry
• Bachelors degree in Marketing Communications Life Sciences English Journalism or related field
• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear compelling content for varied audiences (e.g. pharma manufacturers market access professionals C-suite buyers)
• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts whitepapers case studies email nurture campaigns sales enablement collateral web copy and social content (especially LinkedIn)
• Familiarity with SEO best practices and increasingly AEO/answer engine optimization for AI-driven search

• Experience with marketing automation and CMS platforms (e.g. HubSpot Marketo Marketing Cloud WordPress) and basic proficiency in analytics/reporting tools

• Comfortable working cross-functionally with sales product and subject matter experts to source and validate content

Strongly Preferred

• Background or working knowledge of pharmaceutical commercialization government pricing gross-to-net market access or biopharma data/analytics
• Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
• Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished on-brand assets
• Track record of repurposing long-form content into multi-channel campaigns (e.g. one whitepaper LinkedIn series email nurture sales one-pager)

Soft Skills / Traits

• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where theyll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

Additional Information :

What does IntegriChain have to offer

• Mission driven: Work with the purpose of helping to improve patients lives! 
• Excellent and affordable medical benefits non-medical perks including Flexible Paid Time Off 401(k) Plan with a Company Match to prepare for your future Parental Leave Student Loan Reimbursement and much more!
• Robust Learning & Development opportunities including over 700 development courses free to all employees.

#LI-LW1

IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment selection and employment without regard to race color religion national origin ethnicity age sex marital status physical or mental disability gender identity sexual orientation veteran or military status or any other category protected under the law. IntegriChain is an equal opportunity employer; committed to creating a community of inclusion and an environment free from discrimination harassment and retaliation.

Our policy on visa sponsorship for US based positions: Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by IntegriChain.

Remote Work :

No

Employment Type :

Full-time