Senior Account Executive, Social

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2120 - Senior Account Executive Social

Role Summary and Impact

EssenceMediacom

Job Purpose

The Media Activation Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis optimisation and campaign management. The Media Activation Senior Executive will begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Media Activation Senior Executive can begin to contribute to channel-level strategy identifying opportunity to innovate and optimise effectively.

What we need from you

• Management of designated campaigns & accounts including campaign pacing & campaign hygiene as well as recommending and executing on improvements via optimisation
• Contribute to the testing plans of your clients suggest new ideas for testing and own this for your channel including planning executing & evaluating tests with methodical accuracy
• Responsible for producing campaign reports including data inputting and providing insightful commentary and strategic recommendations for clients
• Ensuring platform accounts align to all channel best practices and also contributing to the ongoing evolution of best practice for your primary channel
• Managing campaign launches across all relevant channels
• Responsible for In-flight campaign optimisation
• Providing assistance and mentoring for new starters
• Interact effectively within your client team and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
• Assist with internal data maintenance issue identification and solution development that your team conducts
• Responsible for sending external RFPs to publishers

Skills and Experience

• Proven experience at Account Executive level in a Digital Media or Advertising role specifically within Paid Social
• Experience in managing biddable media accounts across multiple markets
• Experience with planning and running paid social activity on Facebook Twitter and LinkedIn either directly or via third-party platforms (e.g. 4C)
• Detail-oriented and responsive with strong quantitative reasoning skills; you must be able to analyse data draw conclusions and develop actionable recommendations as needed
• Adaptable and able to flex with changes in prioritisation to meet new or changed goals (including re. developing new skills)
• Strong communication skills
• Strong organisational skills; ability to implement and adhere to and meet deadlines and project-manage multiple campaigns
• Good general knowledge of (and passion for) all areas of digital marketing and media
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Proficiency in Microsoft Excel is desirable
• Ability to assist and support other team members

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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