Manager – Content Strategy & Development, Colors
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Job Location:
Monthly Salary:
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
The role is responsible for driving content strategy for daily fiction on the GEC ensuring that all development decisions are rooted in audience insight competitive dynamics and brand positioning. The individual will shape what stories are told why they are told and where they are placed using a combination of creative judgement data and AI-led insights to build a sustainable high-performing content pipeline.
Key Responsibilities
- Content Strategy (Core): Identify content gaps over-served themes and white spaces within the channel and against competition. Build long-term IP planning frameworksnew launches revamps extensions and exits. Track and identify shows for remake across regional and international markets
- Strategic Content Development: Translate strategy into clear creative briefs for producers and internal development teams. Evaluate concepts bibles and scripts through a strategic lenstarget audience scalability longevity. Shape story engines and character worlds to ensure repeatability stretch and flexibility over time. Guide major narrative decisions such as leaps resets and tonal shifts based on performance signals.
- AI- & Data-Led Decision Making: Use AI tools to: Analyze viewing behaviour audience drop-offs and engagement patterns at a granular level. Track viewer sentiment and narrative fatigue across ongoing shows. Run scenario-based story simulations (e.g. impact of a leap new character entry genre shift). Partner with research teams to convert raw data into actionable content strategy insights. Establish AI-enabled workflows that improve speed predictability and consistency in content decisions.
- Performance Monitoring & Course Correction. Own content performance reviews for fiction showslaunch steady-state and decline phases. Recommend strategic interventions: storyline pivots cast changes format adjustments or marketing pushes. Build frameworks for early warning signals and revival triggers.
- Cross-Functional Leadership: Work closely with Programming Marketing Research On Air Promotion to ensure one aligned content narrative. Present content strategy slate plans and performance learnings to senior leadership. Act as the strategic bridge between creative teams and business objectives.
Skills & Competencies
- Strong understanding of Indian GEC audience cohorts and viewing behaviour.
- Passion for content within India as well as international formats.
- Ability to balance creative instinct with data-backed decision-making.
- Comfortable working with AI tools dashboards and insight frameworks.
- High stakeholder influence and presentation skills.
Preferred Experience:
- 6-8 years of relevant work experience
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Manager
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
