Email Marketing Specialist (Senior Associate)
Job Summary
Job Description & Summary
We powerwhatsnext.By enabling the business to deliver its boldest ambitions and keep everything moving. We look for the proactive and collaborative those who know that enabling others is astrength.
SHAPING TOMORROW
Make a real impact today and tomorrow through work that matters. Here you will tackle todays toughest challenges with a future-focused mindset;soour clients turn to us first when it matters most.
In this dynamic environment we are looking for an Email Marketing Specialist(SeniorAssociate level) to join ourMarketing & Communicationteam in Athens.The role focuses on delivering targeted compliant and performance driven email campaigns that support business priorities stakeholder engagement and customer lifecycleobjectives.
Make a real impact
Plan build test and deploy email campaigns using Salesforce Marketing Cloud
Develop automated and triggered email journeys aligned with customer lifecycle stages and campaign objectives
Manageone-offcommunications newsletters event invitations and transactional or informational sends
Create and manage data extensions subscriber lists and segmentation logic to ensureaccuratetargeting and personalization
Support the use of dynamic content and personalization rules to enhance relevance and engagement
Build responsive email templates and content within Marketing Cloud collaborating with design and content teams as
Conduct QA checks to ensure accuracy brand alignment and technical integrity before deployment
Proofread email content to ensure accuracy clarity tone of voice and brand alignment prior to deployment
Monitor email performance metrics (deliverability opens clicks conversions) and prepare performance reports and insights
Run A/B tests on subject lines content and timing tooptimisecampaign effectiveness
Translate insights into clear recommendations for continuous improvement
Monitor deliverability sender reputation and data quality and escalating issues where necessary
Stay up to date with Salesforce Marketing Cloud enhancements and email marketing best practices
What you bring matters
4-6yearsof professional experience in Email Marketing withina Marketing Department - Professional Services Marketing and/or B2B Marketing will be considered a plus
Strong hands-on experience with all features of Salesforce Marketing Cloud
Solid understanding of email marketing principles automation segmentation and lifecycle marketing
Working knowledge of HTML/CSS within Marketing Cloud
Experience in campaign reporting analytics and performance optimization
Data driven mindset with the ability to interpret metrics and translate insights into action
Strong attention to detail and quality control particularly in regulated or high visibility communications
Ability to manage multiple campaigns and deadlines in parallel
Clear communication skills and ability to work effectively with marketing content CRM and data stakeholders
Proactive solution-oriented approach witha strong senseof accountability
Curiosity and commitment to continuous learning particularly around Salesforce and email innovation
BRING YOUR BEST EVERYDAY
Your skills integrity and curiosity make the difference. At PwC Greece we match that with an environment that brings out your best every day supported by people who inspire challenge and grow with you.
What we offer goes beyond a competitive package.Itsabout creating the conditions for you to learn belong and deliver impact. That means:
Your work life-balance supported by a hybrid working model
Your creativity sparked in collaborative office spaces
Your career growing through local and global opportunities
Your development advanced with continuous learning and professional certifications
Your well-being cared for with extra leave days and wellness initiatives
Your perspectivevaluedin an inclusive team where your impact matters
Want to unlock new value by applying your unique perspective and talents At PwC Greece you lead by example. Our standards for quality and care are high and together we surpass them. We redefine possibilities for our clients and communities.
Challenge accepted
Our circle of connection matters -itsat the heart of what we do.Click here (PwC life)
All applicants will be acknowledged and treatedinthe strictestconfidentiality.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by vis ... View more