Marketing & Communications Lead
Share
Job Location:
Cluj-Napoca - Romania
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering design and manufacturing combined with category-leading brands in compression controls software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are someone looking for a career change a professional an undergraduate student exploring your first opportunity or recent graduate we have opportunities that will allow you to innovate be challenged and make an impact. Join our team and start your journey today!
We are seeking a Marketing & Communications Lead to drive strategic and operational marketing initiatives across the Cold Chain refrigeration business in Europe. This is a highly cross-functional regional role acting as the key liaison between business leadership and enterprise marketing teams.
You will shape marketing strategy define KPIs and ensure execution excellence across campaigns product launches and eventswhile enabling sales and strengthening market positioning.
This job is based in Cluj-Napoca Romania. We provide a flexible working schedule with the option of working hybrid.
Key responsibilities of the role:
Act as the primary marketing business partner for the Cold Chain refrigeration segment across Europe
Align with sales product management market leaders and global enterprise marketing teams (including US stakeholders)
Define annual marketing strategy budget allocation and KPIs in collaboration with key stakeholders
Lead and guide the execution of integrated marketing campaigns and programs targeting OEMs engineers contractors and end users
Drive product positioning messaging and value propositions across brands and portfolios
Coordinate closely with events campaigns branding and digital teams including dedicated EU resources
Enable the sales organization with tools content and materials to support product adoption and growth
Support aftermarket and down-channel initiatives including influencer and paid social strategies
Track analyze and communicate marketing performance and program effectiveness to senior stakeholders
Operate effectively in a matrix organization building strong cross-functional relationships
Support the ongoing development of marketing capabilities and team structure in the region
Travel across Europe for events customer engagement and internal alignment (approx. 6 times per year)
Required skills and qualifications:
Bachelors degree in Marketing Business Communications or related field
57 years experience in brand or marketing management (B2B preferred)
Strong project management skills with the ability to manage multiple initiatives and deadlines
Proven ability to manage stakeholders across functions and seniority levels
Excellent communication and presentation skills (written and verbal)
Highly autonomous proactive and solution-oriented
Strong organizational and reporting skills with experience defining and tracking KPIs
Ability to build networks and collaborate effectively in a matrix environment
Preferred skills and qualifications:
Masters degree in Marketing or Business Management
Experience in HVACR or technical/industrial sectors
Familiarity with B2B marketing strategies (owned earned paid channels)
Experience working with marketing or digital agencies
Knowledge of marketing automation and project management tools (e.g. )
Exposure to product marketing channel marketing or refrigeration systems
About the Location:
Our ClujNapoca office is a key European hub for Copeland supporting engineering IT finance marketing and customer operations. Opened in 2024 the modern office is home to more than 240 professionals who contribute to Copelands global and European operations. This dynamic environment offers excellent opportunities for career growth collaboration and the chance to be part of an innovative fastgrowing team.
Our Commitment to Our People
Across the globe we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations HVACR technology and cold chain solutions we are reducing carbon emissions and improving energy efficiency in spaces of all sizes from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion openness and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people beginning at onboarding and through senior leadership so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans including parental leav vacation and holiday leave.
Together we have the opportunity and the power to continue to revolutionize the technology behind air conditioning heating and refrigeration and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds and with diverse perspectives are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information or disability. We are committed to providing a workplace free of any discrimination or harassment.
Work Authorization
Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided.
No calls or agency requests please.
Key Skills
About Company
White-Rodgers is a leading manufacturer of thermostats, valves, controls and system protectors for the heating, air conditioning, and refrigeration industry.
