Consumer Marketing Activation Specialist
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
One of the best-known names in cruising Princess is the worlds leading international premium cruise line and tour company carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cant. The Love Boat promises something for everyone.
We are looking to hire aProgram Activation Specialist. The Program Activation Specialist manages campaign design creation deployment and reporting within the Adobe Journey Optimizer and Salesforce Marketing tools. This position plans the strategy for the program with the Program Management leads develops the timeline with the Project Manager and develops end-to-end improvements through use of the Customer Journey Analytics tool. This position codes creative selects audiences integrates with the Adobe CDP sets up test and control groups and AJO and CJA reporting. For the trade portion of the business this position utilizes the Salesforce Marketing tool. This is a pivotal role responsible for overseeing and driving the success of all marketing initiatives. Reporting to the Sr Manager Program Activation the Marketing Activation Specialist will collaborate closely with cross-functional departments and develop and execute complex marketing campaigns utilizing new Adobe and Salesforce tools to achieve ambitious growth and customer satisfaction goals. Key Responsibilities: - Audience Selection - Campaign Builds in Adobe and Salesforce - Creative Coding (email html) - New media utilization in direct marketing communications - Test and Control design and implementation - Campaign Deployment - Performance Reporting and Monitoring - Performance analysis to make immediate engagement enhancements - Cross-Functional Collaboration
Heres a summary of whatPrincessis looking for in aProgram Activation Specialist. Is this you
Responsibilities:
Responsible for set up and deployment of all automated and ad hoc direct mail email and SMS journeys in bothAdobe and Salesforces suites
Create statistically significant tests and control groups within each campaign
Code and size all creative formats within the Adobe and Salesforce tools
Build reports within AJO and Salesforce and analyze performance
Build journey reporting in Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results
Manage audiences for efficiency within AJO and the CDP
Utilize moveable ink and new technologies to improve email engagement
Monitor guest counts in Snowflake and Adobe CDP for alignment
Ensure all email communications are delivered within the new CAN SPAM laws
Knowledge & Skills:
Scope: This role is central to the execution of marketing campaigns across Adobe and Salesforce platforms. It collaborates cross-functionally and influences customer engagement strategies with reach across both trade and consumer marketing efforts.
Problem Solving: The role requires complex campaign design and execution including audience segmentation performance analysis and strategic enhancements based on data insights. It involves using multiple platforms and tools to optimize marketing effectiveness.
Impact: The role directly affects the success of marketing initiatives and customer engagement. It contributes to strategic goals and performance improvements across the marketing discipline.
Leadership: While the role does not manage direct reports it requires strong collaboration across departments and strategic influence over campaign execution and optimization.
Requirements:
Bachelors Degree in Business marketing technology or related field or equivalent experience. Adobe suite training Salesforce suite training HTML CSS. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Outstanding communication and interpersonal skills. Strategic thinker with a passion for innovation and continuous improvement.
2 5 years of experience in marketing with a focus on campaign execution and optimization. Strong understanding of email SMS and digital marketing systems and strategies. Proficiency in marketing automation platforms and CRM systems. Knowledge of HTML CSS and basic JavaScript for email template customization.
Travel: Less than 25% non-shipboard travel likely
Work Conditions:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
This position is classified as in-office. As an in-office role it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the area.
What You Can Expect
Princess provides comprehensive and innovative benefits to meet your needs including:
- Cruise and Travel Privileges forYou andYourFamily
- HealthBenefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition& Professional CertificationReimbursement
- Rewards & Incentives
Our Culture Stronger Together
Our highest responsibility and top priorityiscompliance environmental protection and the health safety and well-being of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate VisionStatementand our Core Values at: anequal-opportunityemployer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process upon your request asrequiredtocomply withapplicable laws. If you have a disability and requireassistancein this application process please contact.
#PCL
#LI-Hybrid
#LI-SF1
Required Experience:
IC
