GTM Engineer (Marketing)

Role: GTM Engineer (Marketing)

Location: Sacramento CA (Onsite)

We are looking for a results-driven Marketing Leader who can take clear business goals and turn them into measurable marketing execution. This role owns planning execution and performance across campaigns events and digital channels.

You will work directly with company leadership to understand what needs to be accomplished then independently design and run the marketing programs to achieve those outcomes.

This is a hands-on role for someone who enjoys building from the ground up running campaigns tracking performance and continuously optimizing based on data.

Core Responsibilities

Strategy & Execution

• Translate business objectives into clear marketing plans and campaigns
• Own campaign execution across digital outbound inbound and event channels
• Prioritize initiatives based on ROI impact and available resources
• Build and manage a practical marketing calendar (campaigns webinars events)

Data & Performance

• Define KPIs tied to pipeline revenue and growth not vanity metrics
• Track performance across channels (email paid organic events webinars)
• Provide clear reporting on what s working what s not and why
• Continuously test optimize and improve performance

Campaigns & Demand Generation

• Plan and execute integrated campaigns (email LinkedIn ads content)
• Partner with sales to support pipeline creation and account-based efforts
• Manage CRM and marketing automation workflows (HubSpot Salesforce etc.)

Webinars Events & Conferences

• Own end-to-end execution of webinars (topics speakers promotion follow-up)
• Plan and manage conference participation (booths speaking sessions outreach)
• Coordinate pre-event and post-event campaigns to drive ROI
• Track leads meetings and pipeline generated from events

Content & Messaging

• Develop clear messaging aligned to customer pain points and solutions
• Oversee creation of campaign assets (emails landing pages decks one-pagers)
• Ensure consistency across all channels and touchpoints

Required Qualifications

• 3 10 years of experience in B2B marketing (scope based on level)
• Strong execution skills able to plan and do
• Data-driven mindset with comfort in dashboards metrics and attribution
• Experience running campaigns webinars and/or events
• Strong communication skills and comfort working directly with leadership
• Ability to operate independently and own outcomes

Preferred Qualifications

• Experience in SaaS technology services or B2B software
• Familiarity with HubSpot or similar CRM/automation tools
• Experience supporting sales and pipeline-driven growth
• Conference and webinar management experience
• Account-based marketing (ABM) exposure

What Success Looks Like

• Campaigns consistently drive qualified leads and pipeline
• Webinars and events generate meetings opportunities and revenue
• Clear visibility into marketing performance and ROI
• Sales and leadership trust marketing as a growth engine
• Marketing execution scales as the business grows

Why This Role Matters

This role is foundational to the company s growth. You ll have:

• Direct access to leadership and clear goals
• Ownership over strategy and execution
• The opportunity to grow the role into a senior leadership position