Field Marketing Manager
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Job Summary
About the Role
Yext is redefining how enterprise brands grow in an AI-first world and were looking for a Field Marketing Manager to own pipeline generation and market impact across the Central region in Germany. This is a high-ownership role spanning field marketing events and account-based marketing where you will define how Yext shows up in the region and directly influence revenue outcomes.
You will bring a modern data-driven approach to regional marketing using AI and automation to scale programs improve precision and continuously optimise performance.
What Youll Do
Regional Strategy & Revenue Ownership
- Own pipeline impact for the Central region including sourced and influenced revenue across prospect and strategic accounts
- Develop and execute an integrated regional marketing strategy aligned to pipeline goals vertical priorities and account segmentation
- Identify pipeline gaps and reallocate budget channels and program focus to maximise impact
- Bring a strong point of view on German market dynamics buyer behaviour and competitive positioning to shape regional strategy
Account-Based Marketing & Sales Partnership
- Partner with Sales leadership to define account prioritisation engagement strategy and success metrics for target accounts
- Own activation of regional ABM programs ensuring alignment across field programs digital campaigns and sales plays
- Act as a strategic partner to Sales BDRs and Customer Success influencing priorities driving alignment and ensuring follow-through
- Design programs that accelerate deal progression increase account penetration and improve win rates
Program Execution & Experience Design
- Build and own a quarterly calendar of high-impact programs including executive events field activations and virtual experiences
- Lead end-to-end execution of first-party third-party and virtual events ensuring exceptional quality and strong business outcomes
- Design integrated multi-touch programs that connect events digital and outbound motions into cohesive experiences
- Continuously test new formats channels and engagement strategies to improve performance and differentiation
Performance Analytics & Optimization
- Define success metrics tied to pipeline creation deal progression and revenue outcomes
- Analyse program performance to identify trends diagnose gaps and inform strategic decisions
- Make data-driven tradeoffs scaling high-performing programs and eliminating underperforming ones
- Track and maintain campaign performance in systems such as Salesforce and Hockeystack contributing to clear actionable reporting
AI-Driven Execution & Operational Scale
- Leverage AI tools to accelerate campaign development including segmentation personalisation and content creation
- Use AI-driven insights to improve targeting timing and program effectiveness across channels
- Identify and automate manual workflows across event execution reporting and follow-up to increase efficiency and scale
- Partner with global marketing and operations teams to test and scale AI-enabled marketing capabilities
- Build repeatable playbooks templates and systems that enable consistent scalable execution across the region
Cross-Functional Collaboration
- Partner closely with global marketing teams and Centres of Excellence to adapt and amplify global campaigns locally
- Share regional insights and performance learnings to inform broader marketing strategy
- Ensure strong alignment across marketing sales and customer success to maximize program impact
What You Have
- 68 years in B2B marketing with deep experience in field marketing events and account-based marketing within enterprise SaaS environments
- Proven track record of owning or significantly influencing pipeline and revenue outcomes
- Experience supporting high ACV multi-stakeholder sales cycles and enterprise deal progression
- Strong ability to develop and execute integrated marketing strategies from planning through execution and optimisation
- Demonstrated success partnering with Sales leadership and influencing account strategy and priorities
- Analytical mindset with the ability to connect marketing activity to pipeline performance and business outcomes
- Experience using AI tools or automation to improve marketing efficiency personalisation or performance analysis
- Strong project management and organisational skills with the ability to manage multiple high-impact programs simultaneously
- Fluency in German and English (written and spoken)
- Willingness to travel approximately 20% for events and regional activations
Nice-to-Have
- Experience managing regional marketing budgets and allocating spend based on performance
- Familiarity with ABM platforms marketing automation tools and data platforms such as Salesforce and Hockeystack
- Experience building programs or processes from scratch in ambiguous or fast-scaling environments
Why Youll Love It Here
- Impact: Direct ownership of pipeline and revenue outcomes in a key growth region
- Innovation: Opportunity to define modern AI-driven field marketing practices
- Collaboration: Close partnership with Sales Product and global marketing leaders
- Growth: High visibility role with the ability to shape regional strategy and execution
- Culture: Fast-moving performance-oriented environment with a focus on results and continuous improvement
#LI-JS1
#LI-Hybrid
Yext is an equal opportunity employer committed to building a results-driven engaging culture where every employee has the opportunity to contribute to the success of the Company perform at the highest possible level and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience Yext can remain at the forefront of innovation and better serve its customers.
It is Yexts policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application interviewing or participating in the employee selection process please completethis form.
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Required Experience:
Manager
Key Skills
About Company
Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.
