Head of Marketing
Share
Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Doodle is the global standard for scheduling trusted by millions of professionals worldwide. Far from standing still we are currently navigating the most consequential transformation in our companys history. This is a rare pivotal moment and as our Head of Marketing you will fundamentally shape how the market perceives Doodle from this point forward.
In this role you will lead a team of senior marketers and take full ownership of the marketing function: from brand narrative and product launches to demand generation vertical positioning and sales enablement.
Your mission is to build the engine that ensures Doodle is present wherever shortlists form. You will craft a story that resonates deeply with vertical buyers creating enough conviction that they arrive already believing Doodle is the definitive choice.
You will be directly accountable for delivering marketing-sourced pipeline establishing vertical relevance within target industries and building the brand authority that allows our pipeline to compound over time.
Location: London (hybrid)
Reports to: CRO
What Youll Do (Responsibilities)
Activate a new brand into pipeline: Take our just-launched brand and website and turn it into a demand-generating engine optimised for B2B buyer conversion demo requests and content journeys that build conviction into our brand and product
Customer journey: Own Doodles presence across the customer journey e.g. LLM recommendations review platforms community discussions peer networks and search
Own vertical narrative and positioning: Lead the pivot from generic horizontal messaging to sharp vertical narratives for education healthcare and professional services. Be the single source of truth for ICP messaging and positioning across Marketing Growth and Sales
Launch Phoenix: Own the end-to-end GTM for our next-generation product positioning pre-launch demand launch campaigns lighthouse customer references and post-launch adoption narratives
Generate demand and feed the revenue engine: Design and execute inbound campaigns SEO vertical events ABM and partner marketing that produce qualified pipeline from target verticals. Provide the campaign themes audiences and messaging that the Growth team runs on
Sales enablement: Build the enablement library from scratch for a new sales team including first-call decks vertical one-pagers ROI frameworks competitor battlecards deal-specific executive summaries
Lead and build the team: Manage a distributed team of senior marketers today. Align UK/EMEA under one vision. Collaborate tightly with Growth Sales and Customer Success.
Our Ideal Candidate (What You Bring)
Youve built the demand engine not just run it. You have taken a company into new markets or through a major repositioning and you know the difference between building from zero and scaling what already exists
You think in buyer journeys not marketing funnels. You map how a vertical buyer discovers evaluates and commits
Youre a product marketing leader at your core. You can translate a complex product launch into positioning that makes a vertical buyer immediately understand why it matters to them
You carry a pipeline number and like it. You track leading indicators weekly know which campaigns produce and which dont course-correct fast and partner with Sales as a revenue peer
Youve built vertical marketing programs. You have pivoted an organisation from horizontal to vertical messaging found the language built credibility and generated demand from a specific audience
You lead high-performers with clarity. You have managed senior marketers and creatives across time zones set clear priorities and hold a high bar for quality.
Why Youll Love It Here
Compensation & Financial Well-being
Competitive Pay We pay fair for top talent.
Flexible & Hybrid Culture
Hybrid Work Work where youre most productive.
25 Vacation Days Take the time you need to rest and recharge.
Working From Abroad.
Learning & Career Growth
Training/Conference Days Invest in yourself.
Learning Stipend We cover courses certifications and more.
Well-being & Home Office Setup
Well-being & Home Office Budget Use it for fitness therapy or your dream desk setup.
Headspace Membership Access guided meditation & mindfulness tools.
Company Lunches & Team Events Stay connected even remotely.
Family & Inclusive Benefits
Parental Leave & Support Paid leave for all caregivers.
Extra Perks
Top-Notch Equipment MacBook keyboard trackpad - work at your best.
Hiring Journey
Application review
Hiring Manager Interview
Marketing Audit a practical session with a leadership panel across Revenue and Product.
Cultural Fit Assessment (via BRYQ Interview Pops)
At Doodle were committed to providing an environment of mutual trust and respect where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age race color disability religion gender and sexual orientation. Diversity and inclusion are of utmost importance to us. Were committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better our work and our products will be. We want to hear from you so please dont hesitate to apply!
We look forward to receiving your full application.
