Content & Communications Consultant, Group Benefits Marketing
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Reporting to theDirectorDigitalMarketing Group BenefitsMarketing theCX Content & CommunicationsConsultantwillstrategizedevelopand execute digitalcustomercommunications with a goal toensuringcustomersengage with andreceive clear timely and effective information that enhancestheir CX Content & CommunicationsConsultantwill play a key role in transformingcomplexservicing and transactional content into engaging easy-to-understandcontent andcommunications that empower members to self-serveadopt digital solutionsand navigate their benefits looking for aseasonedcontent specialistwith experience in UX writing digital contentandmulti-channelcommunicationswho bringsaflexible mindsetdemonstratedability to multi-task and curiosity to dig in learnand help us improveour customer ideal candidate is a self-starter with a diverse skillset who is ready to work collaboratively.
PositionResponsibilities:
Collaboratewithour Group Benefitsproductand operationsteamsto createa variety of customercontentand marketing communicationto enhancecustomerexperiences
Provide content expertise for UX solutions across a variety of digital channels including web and mobile
Collaborate withGroup BenefitsOperationsandProductteamsas well asHCD/UXSEOandotherDigitalMarketingteamsto ensure messaging isoptimizedand leveraging UX best practices.
Writeeditanddeliverhigh-qualityomni-channelmarketing collateralasrequired.
Manageand develop multiplecontentand customercommunication initiativeswhile working with cross functional teams.
Oversee andmaintainthe prioritization of customer experience initiatives that marketing willfocuson.
Championourmember experienceby ensuring all communicationsareclear empathetic and aligned with our brand voice.
Collaborate closely with our creative agency toideate conceptualize and craft innovative and impactful creative concepts and designsas appropriate.
Collaborate with stakeholders to measure campaignperformance using data and insights tooptimizecontent and campaigns.
RequiredQualifications:
University or college study in marketing communicationscontentmedia or related field.
5-7years of experience incontentcommunicationsand/ormarketing.
Strong communicationand interpersonalskills including ability to translate complex technical issues intoeasy-to-understandinformation.
Experiencein writingand deploying communicationsworking with cross-functional teams such asdata/digital/other stakeholderteams()through the deployment process.
Ability to work with cross-functional digital marketing teams to ensure communications are developed with SEO and UX best practices in mind.
Experience using AI tools to support content development ideation editingand/or workflow automation.
Experience withMarTechtools(e.g. Salesforce Marketing CloudAdobeCustomer Data PlatformAdobe AnalyticsVoicedashboardsPowerBI).
Proficiencywith Microsoft Office Suite (PowerPoint Word Excel Teams) and project management tools ().
Preferred Qualifications:
Experience in Group Benefits healthor insurance is an asset.
Familiarity with SEO best practices and how to write for both users and search engines is an asset.
Bilingualism (English and French) is an asset. If the successful candidate is in Québecproficiencyin both languages will berequiredto support clients from various provinces outside of Quebec.
When you join our team:
Wellempower you to learn and grow the career you want.
Wellrecognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global teamwellsupport you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$73725.00 CAD - $122875.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.
Required Experience:
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About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
