Digital Experience, Content & E-Merchandising Specialist

Reporting to Digital Experience & Performance Manager (based in Dubai) who reports to the Global Director Digital Experience & Performance the Digital Experience Content & E-Merchandising Specialist will drive the E-Commerce business by managing product content digital solutions and performance across multiple projects on App & hotel microsites.

The Digital Experience team leads the fusion of product evolution luxury storytelling and member engagement to deliver best-in-class digital experiences that drive commercial growth. As the Digital Experience Content & E-Merchandising Specialist you will contribute to global digital performance by managing feature identification and delivery content strategy personalization and member engagement across our channels.

The ideal candidate will have strong digital product background and a strong understanding of content SEO and e-merchandising in the luxury and/or hospitality space. Experience with personalization tools and member engagement strategy is a plus. The candidate should also be comfortable working on global brands and with multinational teams across time zones. This role is critical to ensuring our digital platforms mirror the high-touch white-glove service of our physical properties.

Overview of Activities:

• Collaborate with technical product teams to refine scalable features that improve the guests path from discovery to booking.
• Manage the end-to-end content strategy and lifecycle for both luxury and ultra-luxury brands ensuring brand integrity and aesthetic consistency.
• Enable and execute SEO best practices in coordination with our SEO agency and technical team including technical health and keyword optimization to drive organic discovery. 
• Lead localization efforts and dynamic content management to ensure a relevant global presence for all users.
• Manage and optimize tactical offer campaigns and loyalty-specific promotions to increase direct booking share.
• Identify and implement digital opportunities to enhance the member experience driving loyalty contribution across the booking funnel.
• Drive personalization objectives by utilizing data-driven insights to deliver segment-of-one digital experiences.
• Monitor and report on key initiatives actively identifying opportunities for optimization and innovation.
• Support hotels with product and content recommendations for their microsites ensuring regular follow-up and close coordination with external agencies.

Qualifications :

• Professional Experience: 35 years of experience in digital product content eCommerce or digital marketing preferably within the luxury travel or hospitality sectors.
• Product Skills: Strong understanding of the product mindset including managing backlogs and translating business needs into functional requirements for technical teams.
• Content Skills: Proven track record of managing complex content lifecycles SEO and localization for global brands.
• Personalization Knowledge: Experience implementing dynamic content rules and personalization strategies driven data.
• Performance Knowledge: Experience with data reporting tools such as GA4 Tableau Content Square and Qualtrics and ability to translate data into actionable insights.

Qualities:

• Hybrid Thinker: Ability to straddle product and content thinkingbalancing feature identification and luxury storytelling.
• Collaborative Spirit: Comfortable working in a matrix environment providing expert service to multiple brand leaders while maintaining functional excellence.
• Proactive Self-starter: Comfortable working independently and managing your own workflow. You are a disciplined remote-integrated professional who keeps projects moving forward.
• Innovation Mindset: A proactive desire to move beyond maintenance to drive continuous digital advancement.

Additional Information :

• Salary Range: The Ontario base salary range for this position is $60000 - $70000. Our salary ranges are determined by job and level. Within the range individual compensation is determined by job-related skills and knowledge relevant experience and/or work location.
• Job Vacancy: This position is currently vacant and we are seeking a qualified candidate to fill it.
• AI Disclosure: We use artificial intelligence to help screen and assess applications for this position. These tools assist our hiring team but do not replace human judgement. Hiring decisions at every stage of recruitment are ultimately made by humans.
• Excellent Company benefits including medical dental vision life insurance and 401K Retirement plan.
• Employee benefit card offering discounted rates in Accor worldwide for you and your family. 

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.

Remote Work :

No

Employment Type :

Full-time