Marketing Manager
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Link4 Colombo 10 (Hybrid Minimum 3 Days in Office)
Full-Time B2B SaaS e-Invoicing Global Markets
About Link4
Link4 is a fast-growing cloud-based SaaS company delivering secure e-Invoicing
solutions to businesses and government sectors across Asia and expanding global
markets. As digital compliance and automation become mandatory worldwide Link4 is
positioned at the forefront of this transformation.
We are seeking a strategic and hands-on Marketing Manager to lead our marketing and
lead generation initiatives to support our international growth trajectory.
Role Overview
Reporting directly to the COO the Marketing Manager will lead end-to-end marketing
strategy brand positioning and demand generation activities for Link4s B2B SaaS e-
Invoicing platform.
This role requires a strong focus on qualified lead generation to support sales teams
across multiple countries. You will manage and mentor a small marketing team while
actively contributing to execution in a fast-paced entrepreneurial environment.
Key Responsibilities
Develop and execute integrated marketing strategies aligned with company
growth targets
Drive B2B lead generation campaigns across Asia and emerging markets
Manage digital marketing channels (LinkedIn Google Ads email marketing
SEO content marketing)
Plan and oversee campaign performance tracking reporting and optimization
Create high-impact marketing content including website copy blogs case
studies and email campaigns
Coordinate website updates and ensure consistent brand messaging across all
platforms
Manage press releases industry announcements and media communications
Collaborate closely with Sales teams to improve marketing-qualified lead (MQL)
conversion
Support product launches and market expansion initiatives
Organize video production webinars and industry events
Lead mentor and develop the internal marketing team
Monitor competitor activity and market trends within the SaaS and e-Invoicing
sectors
Requirements
Minimum 7 years of post-graduate experience in Marketing (B2B or SaaS
preferred)
Proven experience in lead generation and campaign management
Strong understanding of digital marketing tools and performance analytics
Excellent written and verbal communication skills in English
Ability to work autonomously and manage multiple projects simultaneously
Experience working in fast-paced startup or scale-up environments
Entrepreneurial mindset with strong ownership mentality
Strategic thinker with hands-on execution capability
Experience managing or mentoring junior team members
Passion for cloud-based technology and digital transformation
International experience is essential
Intellectual curiosity and ambition to grow within a scaling SaaS organization
Preferred (Advantageous)
Experience marketing to Asia Pacific markets
Knowledge of e-Invoicing fintech or compliance-driven SaaS solutions
Experience using CRM and marketing automation tools
Exposure to international B2B sales environments
Benefits
What We Offer
Hybrid working model (minimum 3 days in Colombo office)
Exposure to international markets and clients
Opportunity to work directly with leadership
Career growth within a rapidly expanding SaaS company
Energetic and collaborative office culture
Be part of an award-winning and future-focused team
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
