Customer Acquisition Lead (Digital)

At ING were proud to be the bank that helps Australians get ahead. Were digital first customer obsessed and always looking for ways to do things smarter simpler and better. As we continue to grow our retail banking footprint across Pay Save Lending and Insurance were building the digital capabilities that will define the next chapter of our story. As we continue to grow our retail banking footprint across Pay Save Lending and Insurance were building the digital capabilities that will define the next chapter of our story.

This newly created role sits at the heart of that mission. As our Customer Acquisition Lead (Digital) youll shape the strategies and experiences that drive meaningful growth.

Youll lead a team of performance marketers and SEO specialists to uplift lead generation optimise conversion journeys and deliver commercial outcomes that move the needle.

What youll do

• Lead digital acquisition across paid and owned channels to drive high-quality customer growth quality customer growth.
• Optimise paid search affiliates social and onsite journeys to maximise conversion.
• Identify and implement opportunities across landing pages content and flows to improve performance.
• Run structured testing programs to continually improve campaign efficiency and impact.
• Translate insights and analytics into actionable recommendations for business stakeholders.

What were looking for

• Deep hands-on experience in digital performance marketing (SEM affiliates optimisation) on experience in digital performance marketing (SEM affiliates optimisation).
• Exceptional analytical mindset with confidence across analytics tools (Adobe Google Ads).
• A collaborative lead by example leader who thrives in cross functional squads. functional squads.
• A customer first thinker who can simplify experiences and drive continuous improvement first thinker who can simplify experiences and drive continuous improvement.
• A strategic data driven operator comfortable with commercial targets and performance KPIs driven operator comfortable with commercial targets and performance KPIs.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Contact: Skye Griffiths on

For support and adjustments including DEI LGBTQI confidential application support enquiries:

Applications close Monday 23 March

Before you apply

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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