Social Media Coordinator

About Your Reformer

Your Reformer is a rapidly growing global brand helping make reformer Pilates more accessible worldwide. Our reformers are used by studios instructors and home users across multiple international markets and we continue to expand our reach every year.

Content and community sit at the centre of our growth. We believe great brands are built through consistent storytelling platform-native content and meaningful engagement with audiences.

As we scale our social media presence were looking for someone who is excited to help execute high-performing short-form content and support the growth of our social platforms.

About the Role

We are looking for a full time highly capable Social Media Coordinator who will support the execution and growth of our short-form video ecosystem specifically YouTube Shorts TikTok and Facebook while also supporting Instagram content scheduling and community engagement.

This role blends hands-on content creation with platform-level execution.

You will not simply post content. You will help implement high-performing content systems that drive awarenessengagementand sales.

You will work closely with our Brand Manager who sets overall brand and campaign direction. Youare responsible forhelping translate that direction into platform-native content that performs.

This role is full time and based hybrid between our Mornington HQ and remotely.

Key Responsibilities:

Core Ownership Areas

Platform Execution (YouTube Shorts TikTok Facebook)

• Support the execution of growth strategies across short-form platforms
• Assist in implementing content pillars for each platform
• Identifytrends and platform opportunities
• Support development of repeatable content formats
• Assist with platform-specific KPIs
• Contribute to testing frameworks (hooks formats CTAs cadence)

Content Creation & Execution

• Film and edit short-form video content
• Repurpose long-form or campaign content into short-form
• Write platform-native captions and hooks
• Schedule and manage posting cadence across platforms
• Schedule Instagram posts and stories according to the marketing calendar
• Execute content calendars aligned to campaign strategy
• Support reactive or trend-based content opportunities

This role requires speed attention to detail and consistency in execution.

Campaign Translation

Working alongside the Brand Manager you will:

• Translate campaign messaging into platform-ready content
• Adapt hero creative into short-form variations
• Support content rollouts for product launches
• Ensure consistency of voice and positioning across platforms
• The Brand Manager sets the campaign narrative and you help translate it into content that performs across each platform.

Community Engagement

You will support daily engagement across our social channels.

• Monitorand respond to comments and messages across social platforms
• Respond to tagged customer content and repost relevant content to stories
• Engage with the community to support brand loyalty and advocacy
• Escalate customer service issues to theappropriate internalteams
• Strong community engagement helps strengthen brand trust and customer relationships.

WhatWereLooking For:

Essential Skills:

• 13 years managing TikTok Instagram YouTube Shorts or Facebook accounts
• Strong understanding of short-form video platforms
• Basic filming and editing skills (CapCut Premiere Pro etc.)
• Understanding of short-form content trends and platform behaviour
• Strong organisational skills and attention to detail
• Ability to follow a content calendar and execute consistently
• Proactive reliable and comfortable working in a fast-paced environment

BonusSkills:

• Ecommerce experience
• Experience supporting organic content alongside paid media
• Experience working with founder-led or brand-led businesses
• Basic understanding of social media analytics and reporting

What Success Looks Like:

• Consistent andaccurateexecution of the content calendar
• Increased platform engagement and audience growth
• Active and responsive community management
• Reliable publishing cadence across platforms
• Clear contribution to social media performance and campaign rollouts

How to Apply:

If this sounds like the right role for you wed love to hear from you!

Please apply via link or send your resume along with any examples of social media accounts or content youve worked on to .