Marketing Manager

Umuahia - Nigeria

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Client Summary

Abia Industrial Innovation Park (AIIP) is a strategically positioned multi-sector industrial and innovation hub in Owaza Abia State driving sustainable economic transformation through world-class infrastructure cross-sector collaboration and a strong commitment to Nigerias green energy transition.

Job Summary

The Marketing Manager drives the strategic positioning visibility and growth of the Innovation Park. Own brand strategy ecosystem engagement and marketing execution to attract tenants start-ups corporates investors and partners while supporting revenue and program objectives.

Key Responsibilities:

Develop and implement a strategic marketing plan aligned with the Parks vision value proposition and growth objectives.
Lead brand management digital marketing PR content creation and events to enhance awareness and thought leadership.
Drive tenant partner and program demand managing campaigns lead pipelines and performance metrics.
Collaborate with startups corporates academia investors and government agencies to strengthen ecosystem engagement and partnerships.
Oversee marketing analytics KPIs dashboards and ROI tracking to optimize campaigns and inform strategic decisions.
Support major events innovation showcases and sponsorship initiatives to maximize visibility and impact.

Educational Qualifications:

Bachelors degree in Marketing Communications Business or related field
A masters will be an added advantage
Minimum 8 years of marketing experience with at least 3 years in a managerial role.
Experience in innovation hubs technology parks startups or PPP environments preferred.
Proven track record in brand building digital marketing stakeholder engagement and growth campaigns.

Key Performance Indicators (KPIs):

Strategic marketing and brand leadership
Commercial and growth orientation
Digital marketing and content strategy
Stakeholder management and ecosystem engagement
Data-driven decision-making and performance tracking

Client Summary Abia Industrial Innovation Park (AIIP) is a strategically positioned multi-sector industrial and innovation hub in Owaza Abia State driving sustainable economic transformation through world-class infrastructure cross-sector collaboration and a strong commitment to Nigerias green energ...