Growth Marketing Specialist

We are looking for a Growth Marketing Specialist to help scale customer acquisition activation and retention through data-driven marketing initiatives. This is a hands-on role suited for a growth marketer who enjoys testing optimizing and iterating across growth channels in a fast-paced environment.

You will work closely with cross-functional teams to execute campaigns analyze performance and turn insights into action. As the company grows this role offers meaningful opportunities to take on broader ownership and increased responsibility

Key Responsibilities:

Growth Execution

• Execute multi-channel marketing campaigns across paid media SEO email content and social
• Support go-to-market initiatives product launch and growth experiments
• Plan and run A/B tests to improve conversion across funnels and lifecycle stages

Analytics & Optimization

• Track and analyze KPIs such as CAC LTV conversion rates and engagement metrics
• Use analytics and CRM tools (e.g. GA4 Dynamics 365 Zoho Socials or equivalents)
• Make recommendations and implement improvements based on performance data

Cross-Functional Collaboration

• Partner with Product Sales and Customer Success to align growth initiatives
• Support onboarding activation and retention initiatives
• Contribute to growth planning sprint reviews and retrospectives

What Success Looks Like

• Campaigns are launched on time and continuously optimized
• Clear data-backed insights inform decision-making
• Ownership of one or more channels or growth initiatives shows consistent improvement
• Strong collaboration leads to smoother launch and better results

Qualifications

Experience

• 25 years of experience in growth digital or performance marketing
• Handson experience with at least one core organic growth channel such as SEO content marketing lifecycle marketing or other organic growth channels.
• Strong analytical mindset and comfortable working with data.
• Ability to work independently in a fast-paced environment

Nice to Have

• SaaS startup or product-led growth experience
• Familiarity with CRM systems and marketing automation tools
• Experience supporting experiments or mentoring junior collaborators

Why Join Heunets

• Work on meaningful growth problems with real business impact
• Gain exposure across strategy execution and cross-functional collaboration
• Room to grow with the business as products and markets expand
• Join a culture that values ownership learning and continuous improvement
• Flexible work hours fully remote

Work Hours: US Eastern Time

Job Type: Full-Time