Paid Media Specialist

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

Execute and manage paid social and programmatic display demand-gen and awareness campaigns across platforms such as YouTube LinkedIn Meta DV360 Flashtalking and other DSPs.
Own campaign setup budget pacing QA launch and ongoing optimization to ensure accuracy and performance.
Apply standardized naming conventions CID tagging and QC processes to support reporting audits and governance as part of the operations COE.
Collaborate with internal teams and external partners to align on objectives timelines and deliverables.
Monitor campaign performance and provide insights using dashboards and analytics tools.
Ensure campaigns follow brand guidelines compliance requirements and best practices.
Support A/B testing audience targeting and creative optimization efforts by using Gene AI with company guidelines.
Maintain clear documentation for campaigns assets and learnings.
Contribute to process improvements automation and scalable campaign operations.

Qualifications & Requirements

Bachelors degree with 3 years of experience in paid social and/or display campaign manager for execution (Advanced degree with relevant experience also considered)
Experience in B2B marketing preferably in life sciences healthcare or technology
Strong hands-on experience with paid media platforms (LinkedIn Meta YouTube or DV360 DSPs)
Familiarity with marketing automation and workflow tools such as Workfront Eloqua or Adobe Experience Manager
Proficiency in reporting and analytics tools (Power BI Adobe Analytics platform-native reporting)
Strong attention to detail with a focus on QC accuracy and campaign hygiene
Excellent project management skills able to manage multiple campaigns simultaneously
Strong communication skills and ability to work effectively in a matrix organization
Experience or familiarity with CRM systems (Salesforce preferred)
Ability to translate campaign objectives into precise execution and measurable outcomes
Comfortable working across time zones and global teams
Travel may be required (10 15%)
Location preferred in Bangalore
Fluency in English required; additional languages are a bonus.

Key Responsibilities Execute and manage paid social and programmatic display demand-gen and awareness campaigns across platforms such as YouTube LinkedIn Meta DV360 Flashtalking and other DSPs. Own campaign setup budget pacing QA launch and ongoing optimization to ensure accuracy and performance....

Key Responsibilities

Execute and manage paid social and programmatic display demand-gen and awareness campaigns across platforms such as YouTube LinkedIn Meta DV360 Flashtalking and other DSPs.
Own campaign setup budget pacing QA launch and ongoing optimization to ensure accuracy and performance.
Apply standardized naming conventions CID tagging and QC processes to support reporting audits and governance as part of the operations COE.
Collaborate with internal teams and external partners to align on objectives timelines and deliverables.
Monitor campaign performance and provide insights using dashboards and analytics tools.
Ensure campaigns follow brand guidelines compliance requirements and best practices.
Support A/B testing audience targeting and creative optimization efforts by using Gene AI with company guidelines.
Maintain clear documentation for campaigns assets and learnings.
Contribute to process improvements automation and scalable campaign operations.

Qualifications & Requirements

Bachelors degree with 3 years of experience in paid social and/or display campaign manager for execution (Advanced degree with relevant experience also considered)
Experience in B2B marketing preferably in life sciences healthcare or technology
Strong hands-on experience with paid media platforms (LinkedIn Meta YouTube or DV360 DSPs)
Familiarity with marketing automation and workflow tools such as Workfront Eloqua or Adobe Experience Manager
Proficiency in reporting and analytics tools (Power BI Adobe Analytics platform-native reporting)
Strong attention to detail with a focus on QC accuracy and campaign hygiene
Excellent project management skills able to manage multiple campaigns simultaneously
Strong communication skills and ability to work effectively in a matrix organization
Experience or familiarity with CRM systems (Salesforce preferred)
Ability to translate campaign objectives into precise execution and measurable outcomes
Comfortable working across time zones and global teams
Travel may be required (10 15%)
Location preferred in Bangalore
Fluency in English required; additional languages are a bonus.