Product Marketer (MFD)

Kraków - Poland

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Air Liquide started its operations in Poland in 1995 and currently has more than 420 employees. Since then we have become a key manufacturer and distributor of industrial food specialty and medical gases steadily increasing our share of the Polish market

How will you CONTRIBUTE and GROW

Local Product Marketers are in charge of managing their product portfolio and competitive intelligence for their local entity. They implement the cluster product pricing policy factoring in the national context. Their role is also to coordinate product technical compliance (eg regulations) with supply chains and to contribute to the offer deployment effort. They contribute to the definition of the product strategy and apply it in their affiliates. They are working closely with the pricing marketers (if the position exists in the country). They are locally based in cluster countries and close to sales and operations.

I. SUPPLY & DEMAND

- Contribute in focusing on consolidating demand and creating scenarios for the future (outlook scenario). The supply is under the accountability of industrial operations.

- Contributes to the redaction of a CPR Note for new assets requirements (both cylinders/bundles and new or renovation of filling centers) and transfers to the relevant stakeholders.

- Maintain an up-to-date list of customers with their contact and prioritisation in case of crisis inform customers (letters) and activate surcharges if necessary. Industrial operations has the lead of crisis management.

- Together with the local Asset manager contributes to the sleeping cylinders campaign via rental tools.

SG / Parts

- Ensures that product availability is balanced with the demand.

- Identifies asset needs contributes to the redaction of a CPR Note for new assets requirements and transfers to the relevant stakeholders.

- Lead crisis management with supply chain and sales in case of product shortage.

II. PRICE MANAGEMENT

STRATEGY

Consolidate Market & Competitor Analysis (with pricing marketers if position exists)

Within the local regulatory framework:
- Gather information about competition pricing policies & behavior at the entity level
- Leverage competitive advantages in designing price setting rules

Make recommendation on product growth strategy (Market Share increase) depending on market strategy and roadmap (in close collaboration with Cluster Market Units)

Monitors product performance of product line and proposes actions to reach profitability objectives (portfolio management price campaign etc..)

Identify and prepare and deploy pricing actions to achieve affiliates targets while minimizing churn risk
Continuously challenge existing prices (by products and customers)
Simulate price increase and cost pass through impact (importance of the forecast accuracy)

IMPLEMENTATION (Accountability of the product marketer only if no pricing marketer position in the country / and back-up tasks in case of pricing marketer absence - See section in the pricing marketer job position here)

PERFORMANCE

Monitor product profitability and Passthrough and Adapt to Structural Changes

Implement effective inflation passthrough mechanisms (including contracts clauses allowing for periodic price reviews) following group mandatory practices
Develop contingency plans for pricing in case of market disruptions or economic downturns

Lead Close the loop meeting via monthly pricing core meeting (if no pricing marketer exists in the country)

TRANSFER PRICE (only Acetylene Hydrocarbons SG He Rare Gases)

- Define transfer price between affiliates and/ or competitors >> 2 types : cost based approach (Acetylene Hydrocarbons only relevant for Benelux) or market price approach (rare gases only relevant for ALD) and define yearly price adjustment of transfer prices;

- Execute the interco pricing policy for Helium SG Argon Bulk - based on the European Guidance.

CATALOG & INNOVATION

- Manage country product catalog including references and specifications.

- For the sake of clarity the catalogue for IPG includes product hierarchies P18-P21 P26-P27; Products for Food&Pharma as well as CO2-product catalogue are explicitly included. Medgas Hierarchies P38-P40 can be included in the scope of IPG PM. SG product hierarchies (P22-25) can be included in IPG PM Scope.

- Enhance product catalogues with relevant data to improve data quality and the digital customer experience

- Manage Product Lifecycle : Create edit and manage product references (Evolution / modification / closure / conversion of products).

- Coordinate product technical compliance (e.g. regulations) with operations teams.

- Contributes to the offers design & deployment in coordination with cluster market units.

- Supports marketing and operations in product industrialization and commercialization.

- Is a source of product improvement or innovation push: ideas to be brought up to PM Leader.

IV. CONTRACT & BUSINESS MODEL

- Adapt business model to local context

- Adapt standard contracts to local geography. The standard contracts need to be modified to comply with local laws and regulations or to address specific needs of the market. For example translation into the local language legal compliance (terms liabilities etc..) or specific clauses to address local business practices.

V. OPTIONAL : Active support for project management in other countries

Are you a MATCH

Work experience

3-5 years of experience in pricing finance product management or marketing sales or process industry with proven success in developing and implementing pricing strategies.

Expertise

. Basic finance knowledge

. Sales fundamentals (contracts prices negotiations)

. Analytical skills (read analyze and interpret technical procedures dashboards contracts etc.)

. Systems knowledge (ERPs and Digital solutions)

. Google Suit

. SAP (optional)

. Power BI

. Local Pricing Solutions (C2P CPQ price engine Anaplan etc--)

- PIM (Product Information Management)

Abilities & Know-how

. Interpersonal Communication and Negotiation skills

. Strategic Thinking

. Teamwork & Training/Mentoring

. Flexibility & Adaptability

. Decision-making & Prioritization

. Structured / Project management

Languages

English & Polish

Our Differences make our Performance

At Air Liquide we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees our customers patients community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent both individually and collectively and it helps foster our ability to innovate by living our fundamentals acting for our success and creating an engaging environment in a changing world.