Assistant Digital Marketing Manager

Assistant Digital Marketing Manager 

About the role:

As the Assistant Digital Marketing Manager you will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms Food & Beverage (F&B) Wellness and Banquets. This role involves managing digital campaigns optimizing our website leading innovative marketing initiatives and tracking performance metrics. You will work closely with various teams including core marketing corporate creative design and revenue management/ sales agencies and third parties. 

Key Responsibilities: 

Digital Marketing Strategy Development: 

• Be a custodian of digital domain and strategize and create go to market plan.  

• Develop and execute digital marketing campaigns for Rooms F&B Wellness and Banquets encompassing Search Engine Optimization/Search Engine Marketing (SEO/SEM) email and display advertising. 

• Design the media plan and execute targeted campaigns across Meta (Facebook & Instagram) Google Ads LinkedIn OTAs and third-party digital platforms. 

Website Owned Channels Content Management and Audit: 

• Drive and update hotel website content and user experience (UX) to enhance SEO traffic leads engagement and conversion rates. 

• Regularly update the website owned channels aggregator platforms with new features promotions images and content in collaboration.  

• Monthly audit all the content and refresh it with the latest updates and promotions. 

Online Reputation Management: 

• Review all owned and external portal on brand content.  

• Leverage online reviews to increase brand credibility.  

• Liaise with internal stakeholders on handling guest comments  

Industry Trends and External Relations/ Agencies/ Influencers: 

• Stay updated on industry trends digital marketing best practices and emerging technologies to keep the hotel ahead of the competition. 

• Handle and coordinate with the digital social media agencies vendors and likeminded partners to execute digital marketing initiatives effectively. 

• Collaborate with influencers Key Opinion Leaders (KOLs) for hostings and increase digital footprint and engagement  

• Drive Online PR and SEO  

Content Ad assets and Copywriting: 

• Develop compelling and on-brand digital content including graphics videos and other assets. 

• Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials. 

• Review and refine copywriting to ensure clarity impact and brand consistency. 

Performance Tracking and Reporting: 

• Utilize digital analytics tools to monitor website performance track room nights website traffic and look-to-book conversion ratios. 

• Prepare and present detailed performance reports on a weekly and monthly basis including key metrics insights and recommendations. 

• Devise and maintain a monthly Key Result Area (KRA) chart to track growth and performance across digital channels. 

Collaboration with Sales and Revenue Management: 

• Liaise with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings. 

• Collaborate on strategies to improve look-to-book conversion ratios and overall revenue performance. 

Qualifications :

Your Skills and Qualifications include:

• Bachelors degree in Marketing Digital Technologies or a related field; Masters degree preferred.
• Proven experience (5 years) in digital marketing roles within the hospitality or a related industry with a track record of successful campaigns and driving revenue.
• Strong understanding of SEO/SEM PPC social media email marketing and content management systems (CMS).
• Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies.
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Additional Information :

Your team and working environment:

At Movenpick Ambassador Hotel Accra were more than just colleagues were a family! Experience a supportive and inclusive work environment where everyone contributes to our success. Enjoy fun activities celebrate achievements together and grow your career with a business-driven team that values your contributions.

Be part of something special.

Our commitment to Diversity & Inclusion:

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment a warm and welcoming culture excellent working conditions and to promote the development of all people including those with disabilities.

When applying do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

Why work for Accor

With us your personality is valued your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers your colleagues and also on the planet contributing to pioneering the art of responsible hospitality.

Become a Heartist and let your heart guide you into a world where life pulses with passion.

Remote Work :

No

Employment Type :

Full-time