Solution Marketing Manager Transportation
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Department:
Job Summary
The Solution Marketing Manager Transportation requires a strong understanding of the aligned industry and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFSs GTM. The role is fast-paced and the desired candidate will be a pragmatic intuitive hands-on marketer that will work with many teams across the organization.
Meeting demand generation goals aligning to their industry that will grow the global business.
Owning the development of an annual demand generation plan to your aligned industry and delivering end-to-end marketing campaigns that support IFSs GTM and fulfil pipeline requirements
Prioritizing campaign development based on pipeline gaps regional marketing requirements and right to win.
Design and manage production of high value short and long form content - including advertising direct mail event toolkits digital content webinars and social media messaging - that supports regional customer acquisition and revenue goals.
Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs providing key insights into methods of execution account prioritization and success metrics.
Enablement of BD AE and regional marketing for key demand generation marketing campaigns providing a full spectrum of the campaign covering the who what how and why for successful execution and performance
Analyze monitor measure and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue qualified sales leads campaign performance. Share a performance dashboard with stakeholders supporting the optimization and fine tuning of campaigns.
Working closely with key industry figures to understand the pain points issues and topics to feature in campaigns and messaging that demonstrate IFS as a leader.
Connect with Product Marketing Teams to articulate the strengths of IFSs solutions in your aligned industry.
Ownership and accountability for your aligned industries section of the website working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
Collaborate with the central IFS campaign execution team for key activities including webinars digital programs and events. And gaining key insights into campaign performance and whats delivering results (MQLs/SQLs).
Support the Tech and Takeout marketing team providing key industry alignment to campaign materials strengthening the GTM message
Support with key IFS events including IFS Unleashed and Connect where required
Working with the Industry Directors run and input on the IFS Community Calls for your aligned industry
Qualifications :
Confident outgoing personality that can integrate with a busy team environment
Solid written verbal interpersonal and presentation communication skills in English
Self-starter with a strong ability to prioritize perform and deliver to a deadline
Creative hard-working and punctual
Ability to demonstrate marketing ideas via a personable consultative approach working across all levels in the organization
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Organizational Management
- Presentation Skills
- Agile
- SAFe
- AWS
- Solution Architecture
- Conflict Management
- Data Management
- Scrum
- Team Management
- Pre-sales
- Management Consulting
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
