Sr. Email Marketing Manager

About Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing and aims to be the worlds most trusted source for travel and experiences. We leverage our brands technology and capabilities to connect our global audience with partners through rich content travel guidance and two-sided marketplaces for experiences accommodations restaurants and other travel categories. The subsidiaries of Tripadvisor Inc. (Nasdaq: TRIP) include a portfolio of travel brands and businesses including Tripadvisor Viator and TheFork.

We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.

The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

Responsibilities will include but are not limited to:

• Responsible for the development and deployment of lifecycle trigger automations adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

• Work cross-functionally with product product marketing and sales to translate business goals into accurate delivery requirements including but not limited to: specifying required data segmentation & targeting logic (sometimes pulled from other tools) and dynamic content requirements

• Demonstrated success creating marketing campaigns with expertise using Braze including building nurture programs smart-list development setup testing launching and scoring of campaigns & programs

• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.

• Work with copywriters and designers to create compelling email content

• Writing engaging ad copy for email campaigns when copywriting resources are not available

• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.

• Knowledge about email compliance (CAN-SPAM GDPR CASL)

• SQL experience is a plus

• Knowledge of velocity scripting and custom objects is a plus

Braze experience is preferred

The ideal candidate

• 5 years experience in email marketing lifecycle marketing at a B2B brand

• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective

• Experience using Canva

• Experience with Excel/Google Sheets and Big Query

• Brings a vivid sense of curiosity and creativity that helps drive projects forward

• Relentlessly curious and analytical. You rigorously question and test your own and others assumptions supported by data

• An excellent communicator - both verbally in writing and visually.

• A terrific collaborator able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

• Has the interpersonal and communication skills to successfully manage stakeholders

• Avid learner who takes it upon him/her/themself to get smart on new topics systems and markets

• You are an expert project manager and never miss a detail

• Interested in joining a high-performing team with a supportive and inclusive culture

• Has demonstrated capacity to initiate and drive growth strategies and innovation

• Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.

Skills & Experience

• Demonstrated ability to use AI tools to improve efficiency quality and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset
• List out 8 other requirements in bullet format

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonuses
• Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team with the option to join on-site as often as youd like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
• Travel perks. We believe that travel is employee development so we provide discounts and more.
• Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates

Our Cultural Pillars:

Traveler first

We exist to create value for our customer the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.

Execution is our edge

We act fast experiment learn from failure iterate and improve the solutions of tomorrow across every aspect of our business. Our execution is agile data-driven prioritised and built to scale. We assume no problem is someone elses problem and finish what can be done today knowing tomorrow will bring fresh challenges.

We succeed together

The best outcomes are driven by empathic humble and diverse subject matter experts working toward shared goals. We collaborate relentlessly challenge assumptions give actionable feedback and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth individually and as a team. We celebrate the quality of our effort our learnings and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process please make sure to reach out to your individual recruiter or our team at

If you have any additional questions about careers at Tripadvisor you can email us at We have all the answers!