Job Title: Director of Communications
Department: Administration
Reports to: Superintendent
Classification: Exempt / Classified Staff
Employment: 12 Months
Evaluation: Performance of this job will be evaluated in accordance with provisions of the Boards policy.
SUMMARY
The Director of Communications is responsible for planning coordinating and implementing a comprehensive district-wide communications and public relations program designed to maintain public trust ensure legal compliance and strengthen community support for the school district. This position leads internal and external communications manages district messaging and media relations and supports the Superintendent and Board of Education in advancing the districts mission goals and public image.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develops coordinates and implements a comprehensive communications and public relations program for the district.
- Manages and maintains the district website ensuring ADA compliance accuracy accessibility and timely updates; monitors usage and recommends improvements.
- Oversees all district social media platforms including development of content posting schedules and guidelines for appropriate and effective use.
- Develops and distributes press releases; builds positive relationships with print radio television and online media; responds to media inquiries and coordinates press coverage of district events and programs.
- Manages official district messaging including newsletters parent and community communications emergency notifications and school closings ensuring accuracy consistency and alignment with district goals.
- Actively promotes positive stories recognitions and district accomplishments involving students staff and programs.
- Attends and publicizes district and school events; supports community partnership initiatives and works to enhance the overall image and reputation of the district.
- Attends Board of Education meetings; coordinates recognitions and assists the Board and Superintendent in establishing and evaluating public relations and marketing goals.
- Provides organizational and administrative support for district communications related to improvement planning surveys grant initiatives employment postings and operational departments as requested.
- Assists with management of the district calendar and back-to-school communications and planning.
- Provides training and guidance to staff on effective communication practices and appropriate use of social media and digital communication tools.
- Ensures compliance with applicable laws and regulations related to public records accessibility student privacy and communications.
- Performs other duties as assigned by the Superintendent.
SUPERVISORY DUTIES
- May supervise communications staff media specialists or clerical support personnel as assigned.
- Provides leadership guidance and performance feedback to assigned staff.
QUALIFICATIONS
Background Checks
- Must successfully complete all required background checks in accordance with state law and Board of Education policy.
Education/Experience
- Bachelors degree in Communications Public Relations Journalism Marketing Education or a related field required; Masters degree preferred.
- Experience in communications public relations marketing or school district communications preferred.
- Demonstrated experience with media relations digital communications and public engagement.
Certificates Licenses Registrations
SKILLS AND ABILITIES
- Ability to read analyze and interpret laws policies and procedures related to public communications student privacy and accessibility.
- Strong written and verbal communication skills; ability to write clear concise and engaging content for diverse audiences.
- Ability to communicate effectively with staff administrators students parents media and community stakeholders.
Computation
- Ability to work with basic budget information analytics (e.g. website and social media metrics) and communication data.
Reasoning
- Ability to define communication challenges collect and analyze information and develop effective messaging strategies.
- Ability to exercise sound judgment in sensitive high-visibility or crisis communication situations.
Technology
- Proficiency with office productivity software and digital communication platforms.
- Ability to manage websites social media platforms mass notification systems and content management tools.
PHYSICAL DEMANDS
Physical Requirements
- While performing the duties of this job the employee is regularly required to sit stand walk and communicate.
- The employee may occasionally be required to attend events meetings or activities outside of normal office settings.
Travel
- Local travel between district buildings and community locations is required.
- Occasional out-of-district travel for meetings conferences or professional development may be required.
Attendance
- Regular and punctual attendance is required to ensure effective district communications.
Required Experience:
Director
Job Title: Director of Communications Department: Administration Reports to: Superintendent Classification: Exempt / Classified Staff Employment: 12 Months Evaluation: Performance of this job will be evaluated in accordance with provisions of the Boards policy.SUMMARYThe Director of Communications i...
Job Title: Director of Communications
Department: Administration
Reports to: Superintendent
Classification: Exempt / Classified Staff
Employment: 12 Months
Evaluation: Performance of this job will be evaluated in accordance with provisions of the Boards policy.
SUMMARY
The Director of Communications is responsible for planning coordinating and implementing a comprehensive district-wide communications and public relations program designed to maintain public trust ensure legal compliance and strengthen community support for the school district. This position leads internal and external communications manages district messaging and media relations and supports the Superintendent and Board of Education in advancing the districts mission goals and public image.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develops coordinates and implements a comprehensive communications and public relations program for the district.
- Manages and maintains the district website ensuring ADA compliance accuracy accessibility and timely updates; monitors usage and recommends improvements.
- Oversees all district social media platforms including development of content posting schedules and guidelines for appropriate and effective use.
- Develops and distributes press releases; builds positive relationships with print radio television and online media; responds to media inquiries and coordinates press coverage of district events and programs.
- Manages official district messaging including newsletters parent and community communications emergency notifications and school closings ensuring accuracy consistency and alignment with district goals.
- Actively promotes positive stories recognitions and district accomplishments involving students staff and programs.
- Attends and publicizes district and school events; supports community partnership initiatives and works to enhance the overall image and reputation of the district.
- Attends Board of Education meetings; coordinates recognitions and assists the Board and Superintendent in establishing and evaluating public relations and marketing goals.
- Provides organizational and administrative support for district communications related to improvement planning surveys grant initiatives employment postings and operational departments as requested.
- Assists with management of the district calendar and back-to-school communications and planning.
- Provides training and guidance to staff on effective communication practices and appropriate use of social media and digital communication tools.
- Ensures compliance with applicable laws and regulations related to public records accessibility student privacy and communications.
- Performs other duties as assigned by the Superintendent.
SUPERVISORY DUTIES
- May supervise communications staff media specialists or clerical support personnel as assigned.
- Provides leadership guidance and performance feedback to assigned staff.
QUALIFICATIONS
Background Checks
- Must successfully complete all required background checks in accordance with state law and Board of Education policy.
Education/Experience
- Bachelors degree in Communications Public Relations Journalism Marketing Education or a related field required; Masters degree preferred.
- Experience in communications public relations marketing or school district communications preferred.
- Demonstrated experience with media relations digital communications and public engagement.
Certificates Licenses Registrations
SKILLS AND ABILITIES
- Ability to read analyze and interpret laws policies and procedures related to public communications student privacy and accessibility.
- Strong written and verbal communication skills; ability to write clear concise and engaging content for diverse audiences.
- Ability to communicate effectively with staff administrators students parents media and community stakeholders.
Computation
- Ability to work with basic budget information analytics (e.g. website and social media metrics) and communication data.
Reasoning
- Ability to define communication challenges collect and analyze information and develop effective messaging strategies.
- Ability to exercise sound judgment in sensitive high-visibility or crisis communication situations.
Technology
- Proficiency with office productivity software and digital communication platforms.
- Ability to manage websites social media platforms mass notification systems and content management tools.
PHYSICAL DEMANDS
Physical Requirements
- While performing the duties of this job the employee is regularly required to sit stand walk and communicate.
- The employee may occasionally be required to attend events meetings or activities outside of normal office settings.
Travel
- Local travel between district buildings and community locations is required.
- Occasional out-of-district travel for meetings conferences or professional development may be required.
Attendance
- Regular and punctual attendance is required to ensure effective district communications.
Required Experience:
Director
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