Role Purpose
The Regional Sales Manager (RSM) will be responsible for driving sales growth and market expansion across the assigned geography through the dealer and distributor channel. The role involves leading a team of Territory Managers strengthening channel partnerships expanding market share and ensuring effective execution of sales and marketing strategies aligned with regional crop patterns and business objectives.
Key Responsibilities
1. Sales & Revenue ManagementAchieve primary and secondary sales targets for the assigned revenue growth through dealer and distributor monthly quarterly and annual sales target and improve product-wise sales performance and market share.
2. Channel ManagementAppoint develop and manage distributors and key healthy distributor ROI and working capital stock levels liquidation and secondary sales relationships with key trade partners and influencers
3. Team ManagementLead mentor and monitor a team of Territory clear KRAs and performance regular field visits for joint working and market a high-performance result-oriented regional team.
4. Market & Crop UnderstandingStrong understanding of regional cropping patterns crop cycles and pest/disease sales strategies aligned with seasonal crop competitor activities and market new product opportunities based on crop requirements.
Planning & ExecutionPrepare and execute regional sales plans and demand effective implementation of promotional campaigns and farmer with marketing for field demonstrations and demand generation programs.
6. Compliance & ReportingEnsure adherence to company policies pricing guidelines and credit accurate and timely MIS reports sales forecasts and market updates.
Required Experience & Qualifications
in Agriculture (. Agriculture preferred) or related field.
in Sales/Marketing preferred.
3.815 years of experience in agrochemical/agri-input industry.
experience in managing dealer & distributor sales channel.
experience handling a regional geography with team management exposure.
understanding of regional crops and agronomic practices.
Key Competencies
Strong business acumen and commercial understanding
Deep knowledge of assigned geography and market dynamics
Leadership and team development skills
Channel relationship managementNegotiation and influencing ability
Data-driven decision making
Strategic thinking with execution focus
Preferred Profile
Candidate should have handled similar geography earlier.
Strong network within dealer and distributor ecosystem.
Demonstrated success in scaling regional business.
Ability to travel extensively within assigned region.
Required Experience:
Manager
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