Web Experience Manager, Product Launches

We are seeking a strategic Web Experience Manager to define and drive the web experience vision for ServiceNows product and platform launches. This role will own the complete launch experience arcfrom pre-launch anticipation through launch day execution to post-launch engagementincluding live stream experiences registration flows on-demand content and integration across . The ideal candidate brings deep expertise in digital experience strategy content strategy and web design principles with ability to transform launch objectives into engaging data-driven web experiences that drive awareness registration and conversion.

This is a strategic individual contributor role requiring vision-setting capabilities cross-functional leadership and subject matter expertise in web optimization and personalization for high-visibility launch moments.

Responsibilities:

Launch Experience Strategy & Vision

• Define the web experience strategy and vision for product and platform launches ensuring cohesive engaging digital journeys that align with launch objectives and business goals
• Partner with Digital Strategy and Product Marketing teams to understand launch goals positioning and content then translate these into compelling web experience strategies
• Create innovative frameworks for launch experiences that build anticipation pre-launch drive engagement during launch events and sustain momentum post-launch
• Establish best practices and scalable mechanisms for launch web experiences including templates content structures and optimization approaches that can be applied across multiple launches
• Anticipate digital experience trends and introduce innovative approaches to launch storytelling event experiences and audience engagement
• Define success metrics for launch experiences including registration rates live stream engagement on-demand viewership launch day traffic content interaction and conversion

Launch Web Experience Ownership

• Own the complete web experience for product launches including pre-launch landing pages teaser campaigns registration flows live stream experiences on-demand replay and post-launch content
• Design and implement web experiences that effectively communicate product value build excitement and drive registration and attendance for launch events
• Coordinate with Engineering and Product Management teams who own the technical streaming infrastructure to ensure seamless integration between web experiences and live stream delivery
• Collaborate with other Web Experience Managers (Homepage Product Pages Conversion & Growth) to ensure launch messaging and experiences are integrated across
• Partner with Studio (Design) Publishing Localization and Brand teams to create visually compelling on-brand launch experiences that work across global markets
• Ensure launch experiences are accessible performant and optimized for engagement across devices and audiences

Testing Optimization & Personalization

• Lead data-informed optimization strategies for launch experiences leveraging analytics personalization and content strategy to improve engagement and conversion
• Design and execute testing programs (A/B tests personalization experiments) to optimize registration flows messaging CTAs and content hierarchy for launch pages
• Integrate analytics user behavior data and performance insights to continuously improve launch experience effectiveness
• Implement personalization strategies that deliver relevant launch content and messaging based on audience segment role industry or engagement history
• Monitor launch performance in real-time making adjustments as needed to optimize engagement during critical launch moments
• Analyze post-launch data to derive insights and recommendations that inform future launch strategies

Cross-Functional Leadership & Coordination

• Serve as the strategic lead for all launch web experiences aligning content design analytics engineering and marketing teams toward shared launch objectives
• Build strong relationships with Product Marketing Integrated Marketing Demand Generation Corporate Communications PR and Events teams
• Coordinate launch timelines dependencies and deliverables across multiple cross-functional teams to ensure flawless execution
• Set goals manage priorities and make tradeoffs independently while keeping leadership informed and aligned on launch strategies and progress
• Lead teams toward aligned experience goals providing clarity and cohesion across design content analytics and technical implementation
• Advocate for user experience and web best practices while balancing marketing objectives launch timelines and technical constraints
• Coach others on communication influence and stakeholder management in the context of high-visibility launch initiatives

Strategic Planning & Continuous Improvement

• Develop scalable launch experience frameworks and playbooks that create consistency and efficiency across multiple launches per year
• Create mechanisms for quality assurance testing and continuous improvement of launch web experiences
• Connect customer insights competitive analysis and performance data to business outcomes through digital optimization
• Stay ahead of industry trends in event experiences live streaming digital launches and product announcement strategies
• Share subject matter expertise on launch best practices optimization techniques and innovative experience approaches with the broader Web Experience team
• Inspire creative thinking about how web experiences support product launch objectives and customer engagement throughout the launch lifecycle

Qualifications :

You Have:

• 7-10 years of experience in digital marketing web experience management product marketing or event marketing with focus on launches or high-visibility campaigns
• Proven ability to define and execute digital experience strategies for complex high-stakes initiatives with multiple stakeholders
• Deep expertise in user experience design content strategy and web design principles applied to event and launch experiences
• Strong track record of creating engaging web experiences for live events product launches or major marketing campaigns
• Demonstrated ability to connect insights from analytics research and design to inform experience strategy and drive measurable results
• Recognized subject matter expertise in website optimization personalization and conversion tactics
• Strategic thinker who can define vision set goals manage priorities and make tradeoffs independently
• Strong cross-functional leadership skills with ability to align content design analytics and engineering teams toward shared objectives
• Excellent stakeholder management and communication skills with experience partnering with senior marketing leaders
• Ability to coach and influence others on communication stakeholder management and digital experience best practices
• Skilled at building clarity and cohesion across diverse teams during complex time-sensitive initiatives

Technology and Domain Expertise:

• Extensive experience using web content management systems for creating launch experiencesAdobe Experience Manager (AEM Sites) strongly preferred
• Strong proficiency with web analytics platforms (Adobe Analytics preferred) and ability to monitor real-time performance and derive actionable insights
• Experience with testing and personalization platforms (Adobe Target preferred) to optimize launch experiences for different audiences
• Understanding of live streaming technologies video platforms and how they integrate with web registration and viewing experiences
• Knowledge of event marketing platforms registration systems and how they connect to web experiences and marketing automation
• Familiarity with SEO accessibility standards (WCAG) and performance optimization for high-traffic launch moments
• Understanding of personalization engines audience segmentation and dynamic content delivery

Preferred Experience:

• B2B enterprise or SaaS marketing experience strongly preferred
• Experience managing web experiences for major product launches company announcements or flagship marketing events
• Background coordinating cross-functional launch initiatives involving product marketing demand generation events and corporate communications
• Experience with global launches requiring localization and regional coordination
• Knowledge of competitive intelligence and how to position launches within market context

Join Us

This is an exciting opportunity to define the web experience strategy for product launches at one of the worlds leading enterprise software companies. If you are passionate about creating innovative launch experiences leading cross-functional teams through complex initiatives and driving measurable business impact through strategic digital experiences we invite you to apply.

For positions in this location we offer a base pay of $126800 - $221900 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time