Digital Marketing Manager

Brandeis University Office of Marketing and Communications

Are you a data-driven digital strategist who loves optimizing campaigns testing new ideas and staying ahead of digital trends Brandeis University is looking for a Digital Marketing Manager to lead and elevate our in-house digital advertising efforts across Google Ads Meta (Facebook/Instagram) TikTok and emerging platforms.

In this role you will have the opportunity to shape Brandeis digital strategy drive measurable results in recruitment and engagement and explore innovative toolslike AI and automationto push performance to the next level. You will manage a mix of in-house campaigns and external agency partnerships ensuring every initiative is impactful efficient and aligned with institutional goals.

You will collaborate closely with a team of strategic thinkers including the Director of Marketing Technology and Measurement the Director of Marketing and colleagues across marketing and enrollment. Together you will build campaigns that advance Brandeis mission and reach the audiences that matter most.

Please note that this is a hybrid position and requires coming to the campus located in Waltham MA.

The maximum budgeted compensation for this position is $100k.

For full consideration please upload a cover letter and resume.

What You Will Do

Campaign Strategy Execution & Optimization (70%)

• Lead the development execution and continuous improvement of paid digital campaigns across Google Meta TikTok and other platforms.

• Use data to drive smart targetingconducting keyword research and audience segmentation to inform strategy.

• Create and refine engaging ad copy and visuals tailored to audience and platform.

• Monitor campaign performance and adjust strategies to maximize impressions CTR conversions and ROI.

• Design and run A/B tests to identify winning messages creative and formats.

• Manage budgets with precision ensuring efficiency and high impact.

• Partner with internal teams to optimize landing pages RFIs and other conversion points for better user experience.

• Report on key metrics trends and insights to stakeholders turning data into action.

Vendor & Strategic Partnership Management (30%)

• Oversee relationships with external digital marketing vendors; manage contracts timelines and performance.

• Ensure vendor campaigns align with brand standards marketing strategies and institutional priorities.

• Collaborate with internal marketing and enrollment teams to enhance vendor-delivered campaigns and hit performance goals.

Requirements:

• Bachelors degree in marketing communications business or a related field.

• 58 years of hands-on experience managing paid campaigns on Google Ads and Meta.

• Strong understanding of SEO fundamentals and keyword tools.

• Proficiency with Google Analytics 4 and other performance measurement tools.

• Experience in A/B testing landing page optimization and campaign data analysis.

• Knowledge of digital marketing trends and the higher education landscape.

• Google Ads Certification is a plus.

• Excellent communication skillswritten verbal and interpersonal.

• Curiosity adaptability and excitement about integrating AI and emerging technologies into digital strategy.

Why Join Brandeis

At Brandeis you will be part of a mission-driven university that values creativity innovation and measurable impact. This is a role where your work directly contributes to enrollment success brand visibility and strategic growthwhile giving you space to experiment innovate and lead.

Ready to shape the future of digital marketing at Brandeis Apply today.

Pay Range Disclosure

The Universitys pay ranges represent a good faith estimate of what Brandeis reasonably expects to pay for a position at the time of posting. The pay offered to a selected candidate during hiring will be based on factors such as (but not limited to) the scope and responsibilities of the position the candidates work experience and education/training internal peer equity and applicable legal requirements.

Equal Opportunity Statement

Brandeis University is an equal opportunity employer which does not discriminate against any applicant or employee on the basis of race color ancestry religious creed gender identity and expression national or ethnic origin sex sexual orientation pregnancy age genetic information disability caste military or veteran status or any other category protected by law (also known as membership in a protected class).