W2 MARKETING CAMPAIGN ANALYST(analyzing data sets, digital experience, Advanced Excel) Remote
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Job Location:
Rochester, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
The Marketing Campaign Analyst supports the development execution measurement and refinement of multi-channel multi touch marketing campaigns by partnering with other analysts data scientists marketing specialists marketing managers and 3rd party data and service providers.
Together they will develop the requirements for marketing campaigns create targeted segments and models identify key metrics used to evaluate performance of campaigns and identify opportunities to optimize marketing campaigns.
The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
The analyst designs coordinates and schedules multi-channel multi-touch campaigns and maintains the marketing calendar.
They will also provide comprehensive performance measurement of campaigns perform mid-campaign adjustments and refinements and report on return on investment and lifetime value contributions.
The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Required Skills & Experience:
-3 years of experience in marketing campaign management or a related field.
-Experience analyzing large data sets that may include structured and unstructured data.
-Experience using digital experience platform technologies including customer data platforms CRM marketing automation journey orchestration and other digital marketing tools such as Adobe Oracle Salesforce Tealium Redpoint etc.
-Advanced Excel skills.
-Requires intellectual curiosity problem solving ability critical thinking active listening quantitative skills high attention to detail persuasive oral and written communications and project management skills.
-Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
-Proven ability to use reporting tools to convert data into meaningful analyses and insights.
-Proven ability to translate between business and technical stakeholders.
-Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
-Must have experience in effectively meeting deadlines on-time with a quality product.
-Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
-Will work independently and collaboratively to prioritize and drive forward multiple projects.
-Must possess high personal motivation supporting a strong work ethic flexibility and creativity.
-Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
Preferred Skills & Experience:
-Knowledge of SQL and Python as well as Tableau Denodo and/or Power Bl.
-Experience in the use of next best action customer lifetime value or churn prediction models
Required Education: Bachelors degree.
Schedule Notes: It is required that candidates have worked in a similar role with big brand or agency experience that will be key to this role.
Hours Per Week: 40.00
Hours Per Day: 8.00
Pay rate: 45/hr on W2.
Key Skills
- HR & Payroll
- Instrument
- Corporate Sales
- Corporate Risk Management
- Administrative Services
- Database Administration
