Brand Marketing Specialist

Manhattan, IL - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the worlds largest intimates specialty retailer offering a wide assortment of modern fashion-inspired collections including signature bras panties lingerie casual sleepwear swim and athleisure as well as award-winning prestige fragrances and body care.

Job Title: Brand Marketing Specialist

Location: Manhattan New York 10038

Duration: 4 Months

Job Type: Temporary Assignment

Work Type: Hybrid

Job Description

As a key member of the client brand strategy team this Specialist role (contractor) will support with the execution and optimization of marketing messages across digital and store touchpoints that foot back to overarching seasonal and organizational strategies
In addition to running point on ensuring integrated marketing campaigns are being executed according to laid out strategies this person will also support with identifying developing and executing fast-chase agility strategies that our business needs to adopt to improve the relevance engagement and success of our marketing communications.
Lastly this role will support special projects on an as needed basis and serve as the brand store marketing liaison - ensuring that the seasonal strategies and promotional activities are holistically briefed and executed resulting in a seamless omni-channel customer experience.

Your Impact

IN-SEASON CONTENT STRATEGY - FULL PRICE COMMUNICATIONS

Post photo shoot ensures that pre-season strategies are carrying through to executions across all store/digital channels inclusive of site app social e-mail SMS/Push and paid media for a holistic Go-To-Market Strategy for our customers with a primary focus on our Lifestyle Categories (Sleep Lingerie Apparel Sport Swim Accessories and Third-Party brands)
Ensure our Weekly Content Calendar is up to date and prepare for weekly in-season briefings to channel and creative partners
Responsible for elevating and acting upon fast chase trend/cultural relevance opportunities including amplifying in-season influencer content; quickly assemble proper cross functional partners and execute with agility
Support our Weekly Edits strategy and execution including the development of site landing experiences in partnership with digital merchandising

HINDSIGHT TO ACTION & PROMOTIONAL COMMUNICATIONS

Supports actions from Monday hindsight Tuesday action in-season process: attends Monday and Tuesday working team business meetings
Supports Brand Strategy Marketing team with compiling overarching seasonal hindsights and develops the consolidated marketing POV that will help drive future marketing actions
Drives promotional storytelling strategy including GWPs as part of in-season optimization: attends offer-related meetings and milestones and ensures overarching best practices are carried out across digital and store marketing touchpoints

SPECIAL PROJECTS

Supports execution for special projects that connects the marketing brand strategy goals to seasonal storytelling
Support In-Store signage execution and events as needed
Support with pre-season storytelling as needed

Qualifications

Bachelors Degree in Marketing Communications or equivalent preferred
2-3 years relevant working experience can be inclusive of internship experiences
Fashion retail experience a plus
Detailed oriented with the ability to juggle multiple tasks projects and strong prioritization skills to meet deadlines
Excellent organization and time management skills
Ability to work in a fast-paced environment
Strong presentation communication and writing skills
Hybrid role based being in office approximately two days per week or as needed depending on certain meetings

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Overview: TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the worlds largest intimates specialty retailer offering a wide ...