Marketing assistantanalyst II
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Job Location:
Indianapolis, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Marketing assistant/analyst II (**Fully Remote Position**)
Duration: 12 months
Location: Indianapolis IN 46228
Pay Rate: $22.00/hr. on w2
Shift Timing: Standard shift
Description:
Job Title
Marketing Analytics Specialist
Role Summary
The Marketing Analytics Specialist is responsible for transforming marketing data into actionable insights that improve campaign performance pipeline visibility and strategic decision-making. This role partners closely with the Marketing Automation team Digital Campaign Managers Salesforce/IT teams and business stakeholders to build dashboards manage marketing data structures and ensure high-quality reporting across platforms including Snowflake Salesforce Salesforce Marketing Cloud Salesforce Data Cloud Datorama and Power BI.
This role combines hands-on analytics execution with strong data management data quality and stakeholder collaboration skills supporting both day-to-day reporting and longer-term analytics maturity.
Key Responsibilities
Marketing Analytics & Reporting
Design build and maintain Power BI dashboards to support marketing performance reporting including campaign performance funnel metrics lead lifecycle attribution and audience insights.
Translate business questions into clear KPIs metrics and reporting views aligned to marketing and sales objectives.
Perform analysis to identify trends insights optimization opportunities and data-driven recommendations for campaigns and programs.
Support executive leadership and operational reporting needs with accurate timely and well-documented dashboards and metrics.
Salesforce Marketing Cloud and Data Cloud Support
Create and maintain Data Extensions in Salesforce Marketing Cloud to support audience segmentation campaign analysis and reporting needs.
Support Salesforce Data Cloud use cases by contributing to data model alignment calculated insights and audience-related reporting requirements.
Partner with Marketing Operations and IT to ensure data flows across Salesforce CRM Salesforce Marketing Cloud Data Cloud Snowflake and Power BI are accurate timely and analytics ready.
Validate and troubleshoot data discrepancies across Salesforce Marketing Cloud Data Cloud and downstream reporting outputs.
Support documentation of data structures field definitions metric logic and audience-related attributes to ensure consistency across platforms and reports.
Data Quality & Governance
Contribute to marketing data governance efforts by helping define standardized metrics naming conventions and reporting best practices.
Monitor data quality and flag issues related to completeness accuracy or consistency.
Partner with stakeholders to improve data hygiene and reporting reliability over time.
Collaboration & Enablement
Work closely with Campaign Managers Marketing Operations Marketing Communication and Analytics teams to align reporting with business needs.
Support training and enablement by explaining dashboards metrics and insights to non-technical stakeholders.
Provide ad hoc analysis for campaigns pilots and strategic initiatives as needed.
Required Qualifications
Bachelors degree in Marketing Analytics Business Information Systems or a related discipline.
3 years of experience in marketing analytics business intelligence or a related analytics role.
Hands-on experience with Power BI and Datorama including data modeling DAX and dashboard creation.
Experience working with Salesforce CRM data (Leads Contacts Campaigns Opportunities).
Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.
Strong SQL or data manipulation skills.
Ability to clearly communicate insights and recommendations to technical and non-technical audiences.
Preferred Qualifications
Experience supporting enterprise marketing organizations or a Center of Excellence model.
Familiarity with lead lifecycle reporting funnel metrics and campaign performance measurement.
Experience working with Salesforce Data Cloud concepts such as unified profiles calculated insights or audience data (hands-on or analytical support).
Experience working with multiple data sources and integrating them into a centralized reporting layer.
Exposure to marketing automation platforms such as Salesforce Marketing Cloud Eloqua or similar.
Experience with data governance metric standardization or analytics documentation efforts.
Core Skills & Competencies
Marketing analytics and performance measurement
Power BI and Datorama dashboard development
Salesforce Marketing Cloud and Data Cloud data structures
Data modeling and data quality management
Cross-functional collaboration
Strong attention to detail and documentation
Ability to balance strategic thinking with hands-on execution
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
