Data Analyst, Marketing
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Job Summary
About OakNorth
At OakNorth were on a mission to empower the UKs most ambitious businesses. Since 2015 weve lent over $21 billion across the UK and US helped create more than 58000 new homes and 36000 new jobs and supported hundreds of thousands of personal savers all while fuelling the UK economy.
As OakNorth continues to grow across multiple products and customer segments clear effective communication and rigorous measurement are critical. Marketing plays a central role in how we explain value drive adoption and support commercial performance across the bank.
The role
Were looking for a Marketing Data Analystto join the Marketing team and enable growth across OakNorths Lending Business Banking and Personal Savings products through actionable insights data-driven strategies and robust measurement frameworks.
This is a hands-on analytics role central to how marketing and commercial performance is understood and optimised. You will work closely with Marketing Product Commercial and Finance teams to deliver commercial intelligence performance analysis and platform optimisation that improve unit economics sharpen go-to-market activity and accelerate growth.
You will own key elements of marketing data and analytics from attribution and reporting to experimentation and insight generation helping teams understand what is working where to invest and how to scale effectively.
What youll Do
- Marketing analytics and data management
- Own marketing analytics and insight generation partnering with MarkOps on data quality and enrichment and performing targeted cleansing as needed to enable accurate analysis and visualisation.
- Define and influence the build and maintenance of attribution logic and performance benchmarks to support confident decision making.
- Analyse channel efficiency conversion metrics and customer behaviour to improve marketing efficiency and unit economics.
- Design execute and analyse experiments and A/B tests using sound statistical principles.
- Leverage automation and AI-driven approaches to improve insight generation productivity and scalable marketing execution.
- Platforms tools and systems
- Work hands on to analyse model and visualise marketing performance data.
- Build and maintain dashboards and self-serve reporting using visualisation tools such as Looker Tableau or similar.
- Use SQL extensively to query transform and analyse large complex datasets.
- Work confidently with Excel for analysis modelling and validation alongside SQL-based workflows.
- Support Marketing Operations team with CRM platforms particularly Salesforce to support marketing performance tracking and funnel analysis.
- Use GA4 and related digital analytics tools to understand acquisition behaviour channel performance and conversion.
- Partner closely with Data Engineering and technical teams to improve pipelines models and reporting infrastructure.
- Cross-functional collaboration and enablement
- Act as a strategic partner to Marketing Commercial and Product teams embedding analytics into planning and execution.
- Support campaign planning with data-driven targeting segmentation and performance forecasting.
- Define and track core marketing KPIs north star metrics and success measures.
- Champion a culture of data-driven decision making continuously improving confidence in performance reporting and insights.
What success looks like
- Marketing and commercial teams have high confidence in performance data attribution and reporting.
- Clear visibility of what is driving acquisition and growth across all OakNorth products.
- Strong adoption of dashboards and self-serve reporting across marketing and commercial teams.
- Actionable insights consistently feeding into campaign planning experimentation and strategy.
- Effective collaboration with Product Commercial and Data teams to support wider business goals.
- Experience and knowledge
- Proven experience in marketing analytics commercial analytics or data analysis roles.
- Experience working with marketing performance data attribution models or experimentation frameworks.
- Familiarity with CRM and marketing platforms such as HubSpot Salesforce or similar.
- Experience with data visualisation tools such as Looker Tableau or similar.
- Experience in fintech financial services or B2B environments is beneficial but not essential.
Benefits & Perks
- 25 days holiday per year plus bank holidays alongside enhanced family leave allowances.
- Competitive salary and equity giving you a meaningful stake in the success of the business.
- Your choice of a high-quality laptop running macOS or Ubuntu.
- Regular team and company socials including informal breakfasts and dinners at OakNorth.
- Access to cycle-to-work and electric vehicle schemes.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
- Data Analytics
- Microsoft Access
- SQL
- Power BI
- R
- Data Visualization
- Tableau
- Data Management
- Data Mining
- SAS
- Data Analysis Skills
- Analytics
About Company
OakNorth Credit Intelligence Suite transforms commercial lending, giving banks 360° views of borrowers, with deeply granular, forward-looking insight, to improve efficiencies, lower credit risk, and drive profitable growth through economic cycles. Banks lend smarter, lend faster, and ... View more
