Manager, Brand Marketing Mainline

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Job Description:

Title: Manager Brand Marketing - Call of Duty Mainline
Reporting To: Director of Brand Marketing
Department: Brand Marketing
Location: Santa Monica CA

Your Mission
As Brand Marketing Manager you are responsible for driving brand outcomes across a defined portfolio of initiatives within the Call of Duty Mainline business.

This role operates beyond single-campaign execution. You are accountable for aligning sequencing and prioritizing multiple interconnected marketing efforts to ensure cohesive brand impact operational clarity and sustained franchise health.

You will lead cross-functional stakeholders and external agency partners to deliver integrated go-to-market programs at scale. Success in this role requires strong judgment tradeoff management and the ability to balance short-term launch execution with long-term brand strategy.

This role is based in our Santa Monica CA office and follows an onsite work schedule of four days per week. Work arrangements may evolve to meet business needs.

What You Will Do

Brand Outcome Ownership

• Own brand performance outcomes across a defined set of initiatives (e.g. major launch beats seasonal programs live-service cycles or multi-channel ecosystems)

• Ensure alignment and prioritization across concurrent marketing efforts

• Translate franchise strategy into coordinated integrated execution frameworks

• Drive clarity on sequencing timing and cross-functional dependencies

• Scope is defined by scale and complexity of initiatives not by fixed SKU ownership.

Go-to-Market Strategy Leadership

• Lead integrated GTM strategy for major launches or cross-channel programs within scope

• Make informed tradeoffs across audience targeting channel mix timing and investment

• Anticipate risks and adjust plans proactively in dynamic market conditions

• Establish launch standards and expectations for readiness and delivery

Multi-Initiative Prioritization & Decision Authority

• Make decisions impacting multiple initiatives and stakeholder groups

• Balance competing priorities across Creative Media Retail CRM and Live-Service efforts

• Resolve cross-functional alignment challenges impacting timelines or messaging

• Operate within approved budget guardrails while influencing allocation decisions

Cross-Functional Leadership

• Lead stakeholder alignment across Development Studios Creative Media Retail Sales and Operations

• Provide direction in ambiguous or high-pressure launch environments

• Ensure messaging consistency and brand integrity across channels

• Serve as a point of accountability for initiative-level brand execution

Agency & Resource Leadership

• Own day-to-day management of external creative partners

• Define strategic briefs and provide directional feedback aligned to brand objectives

• Evaluate agency scopes and investment tradeoffs

• Ensure deliverables meet strategic and quality standards

Talent & Operating Contribution
Depending on team structure this role may:

• Directly manage brand marketing professionalsOR

• Lead cross-functional pods without formal reporting lines

In both cases the role is expected to:

• Scale impact through direction clarity and prioritization

• Improve marketing operating rhythm and collaboration

• Contribute to process and workflow optimization across initiatives

Minimum Qualifications

• Bachelors degree or relevant experience

• 68 years of experience in brand marketing integrated campaign leadership or agency account leadership

• Demonstrated ownership of multi-channel marketing initiatives beyond execution support

• Experience leading large-scale GTM programs across TV digital social retail CRM and live-service environments

• Strong judgment in managing tradeoffs across timelines channels and stakeholders

• Proven ability to influence cross-functional teams without formal authority

• Passion for gaming and strong understanding of current industry trends

Video game industry experience preferred but not required.

At Activision we strive to build the most iconic brands in gaming and entertainment! Were driven by our mission to deliver unrivaled gaming experiences for the world to enjoy together. We are home to some of the most beloved entertainment franchises including Call of Duty Crash Bandicoot Tony Hawks Pro Skater and Guitar Hero. As a leading worldwide developer publisher and distributor of interactive entertainment and products our press start is simple: delight hundreds of millions of players around the world with innovative fun thrilling and engaging entertainment experiences.

Were not just looking back at our decades-long legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.

Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.

Ready to Activate Your Future

Rewards

We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:

• Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
• 401(k) with Company match tuition reimbursement charitable donation matching;
• Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
• Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
• If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $87480.00 - $161910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.