Director Solution Marketing The Loops
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Job Location:
Palo Alto, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
At IFS you will work in a growing global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work every day with customers who continue to challenge their markets and competitors. As a challenger ourselves we partner with customers to guide them through digital transformation and extract the most value from their software investments.
IFS Loops is IFSs Agentic Digital Worker Platform purpose-built to bring Industrial AI into real operational execution. Loops enables governed autonomous Digital Workers that observe decide and act across enterprise workflows extending IFS Cloud and third-party systems without replacing them. As the cutting edge of IFSs AI strategy Loops plays a central role in how IFS delivers scalable enterprise-ready autonomy to mission-critical industries.
Role Summary
The Director Solution Marketing for IFS Loops is responsible for owning and running Loops-led marketing campaigns that drive pipeline growth solution adoption and market visibility for IFSs Agentic Digital Worker Platform.
This role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers translating advanced AI capabilities into clear credible and outcome-driven campaigns for industrial buyers. You will own execution of Loops-specific campaigns while contributing heavily to inbound and net-new demand in collaboration with central IFS marketing regional teams product marketing and sales.
The ideal candidate is a hands-on execution-oriented marketer who is comfortable operating at the cutting edge of AI while remaining grounded in enterprise GTM realities. You will plan build launch and optimize campaigns end-to-end working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement.
Key Responsibilities
Campaign Ownership & Demand Creation
Own and execute IFS Loops-led marketing campaigns that position Loops as IFSs Agentic Digital Worker Platform and primary engine for autonomous AI-driven execution.
Translate Loops platform strategy Digital Worker launches and agentic AI narratives into clear executable GTM campaigns.
Drive inbound and net-new demand for Digital Workers and the Loops platform in collaboration with central IFS demand digital and regional marketing teams.
Prioritize campaign development based on pipeline gaps platform adoption goals industry focus areas and AI product milestones.
Cross-Functional Collaboration
Partner closely with Product Marketing to convert platform positioning Digital Worker use cases and proof points into campaign-ready messaging.
Work with sales and solution teams to ensure campaigns reinforce platform-level value not just point use cases.
Align with central IFS marketing to ensure Loops is consistently represented as a strategic differentiated AI platform not a standalone feature set.
Content Operations & Optimization
Own creation of high-impact content and assets that explain agentic AI Digital Workers and autonomous execution in enterprise-relevant terms.
Operate directly within HubSpot or equivalent marketing automation and CRM platforms managing campaigns attribution reporting and optimization.
Analyze campaign performance against KPIs including pipeline contribution marketing-influenced revenue and conversion metrics continuously refining execution.
Web Digital & Market Presence
Own and evolve the IFS Loops sections of ensuring Loops is positioned as IFSs AI platform for Digital Workers and industrial autonomy.
Collaborate with SEO and digital teams to improve discoverability and relevance for key AI Digital Worker and platform terms.
Why This Role Matters
This role directly supports IFSs strategy to lead the market in enterprise-grade governed agentic AI. The Solution Marketing Manager ensures that IFS Loops technical differentiation is translated into clear market demand sales momentum and measurable pipeline impact helping establish IFS as the technology leader in Industrial AI.
Additional Information :
What Were Offering
- Salary Range: List $150000 to $190000 annually bonus
- Flexible paid time off including sick and holiday
- Medical dental & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace. Interested candidates should apply at: qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
