Brand Marketing
Share
Job Location:
Pittsburgh, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive motivated people foster an encouraging environment and we let them do their job. Our team is highly engaged builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust openness and dedication; encouraging candor; and treating people fairly and with dignity.
We are seeking a Product Marketing Manager to drive product marketing initiatives for Industrial Scientific. Product Marketing ensures that our portfolio is marketed effectively to the right audience. This role is a key player on the marketing team and will be responsible for supporting launch and sustainment activities for assigned projects and products within our portfolio. The ideal candidate is customer-obsessed detail-oriented inquisitive creative efficient and comfortable interacting across the entire organization.
Essential Responsibilities:
- Segmentation Targeting Positioning and Messaging:Collaborate with Product Marketing and Product Management to define clear value propositions and product positioning. Use industry and competitive analysistotarget new customer acquisition expansion with existing customers andestablishsolutionROI. Create compelling product messaging that differentiates our products and appeals to target audiences. Translate product enhancements into effective messaging and programs.
- Go-to-Market Strategy:Develop and implement innovative strategies and plans for launching new products/features ensuring alignment with business goals. Lead cross-functional teams to achieve successful product launches.
- Salesand CommercialEnablement:Equip the commercial team with tools resources and training including sales presentations product demos fact sheets customer success stories and competitive battle cards.
- Content Creation:Support the outbound marketing team in producing high-quality marketing materials such as blog posts whitepapers case studies and videos.
- Performance Tracking:Measure analyze and report on the effectiveness of programs and product performance metrics to inform future strategies.
- Cross-Functional Collaboration:Work closely with marketing product sales and the commercial teams to ensure cohesion across the organization.
Qualifications:
- 3 years experience in product marketing or similar role (preferably B2B)
- Excellent written and verbal communication presentation and interpersonal skills
- Proven ability to influence and align teams around shared business outcomes
- Ability to analyze data to derive meaningful insights
- Ability to adapt to changing market conditions and prioritize multiple projects
- Up to 30% travel
- Three days a week in office at One Life Wayin Pittsburgh PA
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product d ... View more
