Assistant Manager, Digital Marketing Specialist

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

Inviting applications for the role of Assistant Manager Digital Marketing Specialist!
You will support the planning execution and optimization of digital marketing campaigns across multiple channels to drive traffic engagement and conversions for the website. You will be responsible for campaign setup QA deployment performance monitoring and optimization while working closely with content lifecycle merchandising and analytics teams. You will execute campaigns with a strong focus on data audience targeting testing and continuous improvement.

Responsibilities
Build QA and deploy email campaigns by executing tasks related to audience segmentation coding testing populating dynamic content and scheduling deployments within the ESP
Create HTML based emails. Slice all campaign PSD files to correspond with specific links to prepare for build
Correspond builds with custom segments tagged URLs and dynamic content. Work closely with the Marketing and Strategic Partnerships teams to set up campaigns and gain approvals
Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance
Provide strategic guidance for deployments that drive stronger 1:1 customer experience
Troubleshoot ad-hoc issues that may arise due to segmentation dynamic content or data. Comply with CAN-SPAM act. Monitor technical issues relating to email delivery
Qualifications we seek in you!
Minimum Qualifications / Skills
Bachelors degree in Marketing Business Communications or related field
Relevant years of experience in digital marketing execution or campaign operations
Hands-on experience executing and monitoring digital marketing campaigns
Understanding of digital marketing performance metrics and reporting
Strong attention to detail and quality orientation
Ability to manage multiple tasks in a fast-paced SLA-driven environment
Good communication and coordination skills

Preferred Qualifications/ Skills
Experience supporting e-commerce or website-driven marketing initiatives
Familiarity with analytics tools dashboards and campaign platforms
Exposure to campaign optimization and performance analysis
Experience working with cross-functional teams (content merchandising lifecycle analytics)
Understanding of customer journeys and conversion-focused marketing
Proactive problem-solving and continuous improvement mindset
Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.