Require a Senior Copywriter in Mumbai

Mumbai - India

Monthly Salary: Not Disclosed

Experience Required: 2-5years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

KEY RESPONSIBILITIES:

Narrative Building: Translate brand briefs into long-term social media narratives that resonate with Gen Z and Millennial audiences.

Creative Collaboration: Work closely with Art Directors and Video Producers to conceptualize "scroll-stopping" visuals for Instagram Reels Pinterest and YouTube.

Fashion Storytelling: Develop high-end copy for lookbooks trend-led campaigns and influencer-led fashion series.

Cultural Monitoring: Stay ahead of internet subcultures aesthetic trends (e.g. "Clean Girl" "Mob Wife" "Coquette") and platform updates to keep brand voices fresh.

Community Engagement: Craft the "persona" of the brand in the comments section and DMs moving beyond standard replies to meaningful interactions.

Requirements

IDEAL PROFILE:

The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency.

Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto.

Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the "feeling" of wearing them.

Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.

Required Skills:

IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.

KEY RESPONSIBILITIES:Narrative Building: Translate brand briefs into long-term social media narratives that resonate with Gen Z and Millennial audiences.Creative Collaboration: Work closely with Art Directors and Video Producers to conceptualize "scroll-stopping" visuals for Instagram Reels Pinteres...