Senior Marketing Manager

Job Overview:

We are looking for aSenior Marketing Managerwith a strong focus onsocial media strategy digital content creation and guest-facing brand engagement. This role will drive the online and in-store presence ofHangout Hospitality Group ensuring our brand remainsfun engaging and family-friendlyacross all platforms.

The ideal candidate is highly creative detail-oriented and skilled insocial media marketing graphic design and content development. This role also includes overseeingmenu updates and guest-facing graphicsto ensure consistency with our brand identity.

Responsibilities for Senior Marketing Manager:

• Develop and execute a digital-first marketing strategyto increase brand awareness and engagement.
• Create and manage contentfor social media platforms including Facebook Instagram TikTok YouTube Twitter and Pinterest.
• Design and overseeguest-facing graphics including menus signage promotional materials and in-venue digital content.
• Work closely with designers and content creators to developvisually appealing engaging and shareable asset or both digital and physical spaces.
• Overseedaily social media activity including posting community management and audience engagement.
• Plan and execute social media ad campaigns including budget allocation targeting and performance analysis.
• Ensure timely and accuratemenu updates aligning with seasonal promotions and branding guidelines.
• Collaborate with influencers and brand ambassadors to expand reach and engagement.
• Trackkey social media metrics and analytics providing insights and recommendations for improvement.
• Stay up to date withtrends algorithm changes and best practicesto keep our social presence competitive.
• Develop and manage asocial media content calendar ensuring consistent and timely posting.
• Monitor brand sentiment and online conversations responding appropriately to maintain a positive brand image.
• Work with internal teams to alignsocial media efforts with promotions menu changes and seasonal campaigns.
• Test and optimize content for maximum reach engagement and conversions.
• Other duties as assigned.

Requirements for the Senior Marketing Manager

• BA in Marketing Communications Graphic Design or related field preferred.
• 3 years of hands-on experience in social media marketing and graphic design.
• Strong knowledge ofsocial media platforms algorithms and advertising tools.
• Proven experiencegrowing engagement and brand presencethrough digital marketing.
• Skilled incontent creation copywriting and storytellingfor social media.
• Experience withAdobe Creative Suite Canva or similar design tools.
• Strongdesign and layout skillsfor guest-facing graphics and print materials.
• Highly organized with the ability tomanage multiple platforms design projects and deadlines simultaneously.
• A passion for fun family-friendly entertainment and creating engaging experiences online and in-store.