Digital Marketing Manager

Job Description

We are seeking a commercially minded Digital Marketing Manager to lead the execution of regional digital marketing strategy across Sub-Saharan Africa. Operating within a centralized regional marketing model this role ensures excellence in local execution strong adoption of regional marketing technologies and effective localization of regional campaigns and materials. Join our company and be part of a team that uses the power of leading-edge science to save and improve lives around the world.

Major Activities and Responsibilities

• Partner with Brand and Marketing teams to translate brand strategy into integrated digital campaign plans.

• Align local execution with regional priorities platforms and frameworks.

• Provide performance insights and market feedback to shape digital direction.

• Build and manage the Sub-Saharan Africa digital campaign calendar sequencing campaigns based on impact and capacity.

• Drive alignment with Business Unit Directors and senior stakeholders on priorities and timing.

• Define and track campaign KPIs lead post-campaign performance reviews and propose improvements.

• Establish and manage campaign approval workflows standardize reporting templates and ensure compliance with pharmaceutical policies.

• Support the rollout and adoption of regional marketing technologies and manage external digital agencies for high-quality execution.

• Partner with Brand teams to plan and execute digital promotion strategies for virtual and hybrid brand events including online congresses webinars and educational forums.

• Translate event objectives into integrated digital engagement campaigns across email paid media social and owned channels.

• Support end-to-end digital activation including audience acquisition registration journeys reminders live engagement tactics and post-event follow-up.

• Track and analyze event performance metrics (registrations attendance engagement content interaction) and provide optimization recommendations.

• Coordinate with agencies and regional teams to ensure seamless digital execution that aligns with brand strategy and compliance requirements.

Qualifications

Required

Bachelors degree in Marketing Business Digital or related field.

35 years experience in digital marketing campaign management or marketing program management.

Preferred

• Experience in pharmaceutical healthcare or other regulated industries.

• Experience supporting multi-country or regional marketing initiatives.

• Ability to translate marketing strategy into structured executable digital plans.

• Strong understanding of how digital channels support commercial objectives.

• Confident engaging and aligning senior stakeholders including Business Unit Directors.

• Strong communication and presentation skills.

Required Skills:

Preferred Skills:

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Current Contingent Workers apply HERE

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