Culture Marketing Specialist
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Strategic responsibilities
- Bring to life and constantly refine the Culture Marketing Strategy in line with company and brand direction to deliver overall business goals
- Ensure effective cross-functional collaboration with other departments including Red Bull Media Network Brand Field Legal and On-Premise
- Full project management of activity in dance comedy fashion other from first ideation and development through planning and delivery to final execution and assessment.
- Oversee all elements of dance event production including the delivery of key Red Bull titled events.
- Working with the Head of Culture Marketing and Global Culture team to implement and build our music and culture marketing activity in South Africa.
- Working with the Red Bull Media Network to ensure we grow reach brand preference and product consideration by delivering activity that can be seen by millions of people and is attributed to Red Bull
Network Relationships
- Grow and maintain relationships with talent venues agencies and organizations and managements that we can work with
- Maintain and grow contact between Red Bull and the South African dance industry
- Identifying relevant current and future talent to collaborate with Red Bull.
- Main contact between National Music and Dance Events and Culture Marketing
- Communicate the Red Bull brand and product value to dancers and artist
- Deliver relevant culture and business-relevant insights
- Work cross-departmentally with Red Bull various pillars.
Planning and Ideation
- Define Key Performance Indicators for projects and activities aligned to our South Africa marketing strategy to ensure we deliver a return on the investment we make in this area
- Deliver unique event concepts developed directly with talent for Red Bull Events
- Deliver unique talent plans across South Africa
- Manage the outreach negotiation contracting and advancing talent bookings for events and content production
- Consistently innovating with ideas and exploring other relevant areas where energy needs and culture combine.
- Work with the international and local talent Marketing team and third-party curation partners to bring the best Red Bull Events to consumers
- Keep a holistic view of all Red Bull dance music and culture activities ensuring balance and quality for well-curated events and prioritizing the brands business objectives
- Align and manage project budgets
- Ensure effective workflows and project management
Qualifications :
Previous experience working in a dance or culture marketing role with a focus on project management event production and talent manageme
Excellent relationship building skills
Team player creative excellent communicator open-minded ingenious innovative and self-motivated with a can-do attitude and focused on delivering results
Excellent understanding of the industry from core to broader/mainstream audiences
Project Manager able to multi-task and prioritize tasks across multiple projects
verbal and written communication skills including project presentations and recaps
An Anunderstanding of brands & how they operate within culture space
A passion for live events marketing and media
A strong understanding of the promoter network
A strong understanding of the South Africa Music Landscape
Experience in commercial negotiations and contracts
No formal qualifications required. We value experience and attitude over formal education
Excellent in and English additional language skills an advantage
and you dont take yourself too seriously ;-)
Additional Information :
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
