Product Marketing Manager

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Introduction to the role

In partnership with our client we are seeking a Product Marketing Manager to serve as the definitive voice of a trailblazing fintech startup building a smart wealth management platform that accelerates economic empowerment in emerging markets. You will be a pivotal strategic partner in crafting the narrative that empowers users on their financial journey from conducting market research and developing product messaging to creating high-converting campaigns and managing vibrant communities. If you are a strategic storyteller who can make complex financial concepts feel simple exciting and accessible while driving measurable commercial results we want to meet you.

Who are we looking for

You are a versatile storyteller who can switch effortlessly between writing a technical product update and a viral-worthy social media script.
You are a community builder naturally gifted at sparking conversations and keeping users engaged across multiple digital platforms.
You are comfortable working under pressure and deadlines in a fast-paced dynamic high-energy environment with a high metabolism for learning.
You are a brand guardian with a deep understanding of brand integrity and how to maintain a consistent voice across every touchpoint.
You are a data-informed creator with confident competence in qualitative and quantitative data hungry for trends and insights comfortable telling stories and forming hypotheses with data and analyzing competitor activities and market research to drive measurable growth.
You are detail and action-oriented with an owners mindset almost obsessively detail-oriented equally biased for speed and quality.
You are a resourceful optimizer with a hackers mindset and a get-stuff-done mentality always looking for the best way to do things.
You are a restless innovator who is smart passionate and kind.

Your Responsibilities

Market Research and amp; Product Positioning

You will conduct market research to identify potential customers and competitors.
You will develop product messaging and positioning that differentiates the product in the market.
You will analyze customer needs and preferences to develop effective marketing strategies.
You will monitor and analyze competitor activities and adjust strategies accordingly.
You will stay up to date with industry trends and best practices.

Content Strategy and amp; Copywriting

You will be the lead voice for the brand crafting everything from website copy and email newsletters to educational blog posts and scripts for high-impact video content.
You will create content for various marketing channels including email social media and the web.
You will translate complex financial product features into benefits that resonate with the target audience in both the Ghanaian and Nigerian markets.

Campaign Development and amp; Execution

You will develop and execute multi-channel marketing campaigns to generate leads increase sales and increase product adoption.
You will develop and manage product launch plans.
You will track and report on marketing campaign performance.
You will successfully execute major campaigns per quarter that result in measurable upticks in new user sign-ups and asset growth.

Community and amp; Brand Management

You will manage online communities ensuring that users feel heard supported and excited about their investment journey.
You will act as the primary face of the company during activations and events pushing visibility in both digital and physical spaces.
You will monitor and report on customer feedback to ensure customer satisfaction.
You will analyze customer feedback and make recommendations for product improvements.

Sales Enablement and amp; Cross-Functional Collaboration

You will collaborate with sales teams to develop sales enablement materials.
You will work alongside the Product and Growth teams to launch new features ensuring the marketing materials are technically accurate but commercially compelling.
You will work with product teams to ensure that all marketing materials are accurate and up to date.
You will collaborate closely with the Customer Experience team to ensure all outbound communication is aligned with the real-world feedback of users.

Budget and amp; Partnership Management

You will manage the marketing budget for specific activations and events ensuring every expenditure delivers maximum impact and lead generation.
You will manage budgets and track expenditures to ensure that marketing efforts are effective and cost-efficient.
You will develop and maintain relationships with vendors and partners.

What Success looks like

Increase community engagement rates and social sentiment by 25% within the first six months.
Successfully execute at least two major campaigns per quarter that result in a measurable uptick in new user sign-ups and asset growth.
Establish a streamlined content production workflow that allows the team to react to market trends within 2448 hours.
Maintain a 100% on-brand rating across all channels ensuring the voice remains professional trustworthy and accessible.
Track and report on marketing campaign performance with clear insights and actionable recommendations.

To be considered for this role you should have

Bachelors degree in marketing business or a related field.
35 years of experience in Product Marketing Content Marketing or Copywriting preferably in the technology or fintech industry (Agency experience is highly preferred).
Strong understanding of marketing principles and techniques.
A strong portfolio showcasing your ability to write scripts manage campaigns and create engaging digital content that converts.
Experience in the Fintech or Tech sector with a proven ability to explain technical products to a non-technical audience.
Excellent communication and interpersonal skills with exceptional written and verbal communication skills with the ability to simplify complex concepts and communicate with precision concision and clarity.
Excellent project management skills with experience managing marketing budgets and physical event activations.
Strong analytical and problem-solving skills.
Experience with marketing automation and CRM tools.
Ability to work independently and as part of a team.
Ability to handle multiple demands and to respond rapidly to changing priorities.
Extremely organized and able to effectively manage competing priorities.
A high level of professional and personal integrity.
A high degree of confidentiality in dealing with sensitive matters.

Nice-to-Haves:

Proven experience overseeing all elements of the product development lifecycle.
Previous experience working with cross-functional product development teams and managing engineering deliverables.
Completed some coursework in computer science or gone to a coding program.
Deep interest in tech-enabled solutions personal finance and blockchain solutions.
Familiarity with JIRA or other software project management tools.

Challenges you may face in this role

Consistently producing high-quality high-converting content in a fast-paced environment where market trends change daily.
Making sure marketing is fun and engaging without losing the professional weight and trust required for a financial investment product.
Balancing the different tones required for various platforms while keeping the core brand message unified across multi-channel management.
Working under pressure and tight deadlines while maintaining attention to detail and quality.

The Goodies

Competitive salary and performance-based marketing bonuses.
A collaborative and performance-driven work environment where bold ideas are welcomed.
The opportunity to shape the narrative of a leading fintech brand in West Africa.
Professional development opportunities in product marketing and growth strategy.
Supportive team culture that values creative experimentation.
Small focused teams with no time tracking and minimum bureaucracy - only results matter.
Support you need to learn grow and be more productive.

Introduction to the roleIn partnership with our client we are seeking a Product Marketing Manager to serve as the definitive voice of a trailblazing fintech startup building a smart wealth management platform that accelerates economic empowerment in emerging markets. You will be a pivotal strategic ...