MBA in Sales and Marketing involves driving revenue growth through strategic planning market analysis and team leadership. Key responsibilities include creating marketing campaigns managing budgets conducting market research and overseeing sales teams to achieve targets. Common roles include Brand Manager Sales Manager and Market Researcher across sectors like FMCG IT and retail.
Key Job Responsibilities
Strategic Planning: Developing and implementing comprehensive sales and marketing strategies to drive brand growth.
Market Research & Analysis: Identifying market trends competitor activities and consumer requirements to refine tactics.
Sales Target Achievement: Generating leads managing client relationships and meeting sales quotas.
Campaign Management: Planning and executing marketing campaigns across digital and traditional channels.
Product Management: Managing product lifecycles pricing and distribution to increase market share.
Team Leadership: Recruiting training and coaching sales and marketing staff.
Common Job Titles
Brand Manager: Manages brand image consumer insights and product launches.
Sales/Business Development Manager: Leads sales teams manages client relationships and drives revenue.
Marketing Manager: Oversees campaigns budgets and cross-functional team collaboration.
Market Research Analyst: Analyzes market data and customer actions to guide decisions.
Digital Marketing Strategist: Manages online presence SEO and social media.
Required Skills and Qualifications
Education: MBA in Sales Marketing or a related field.
Skills: Strong analytical strategic thinking and interpersonal skills.
Experience: Proven experience in sales marketing or business development roles.