Executive Director, Data Strategy LATAM

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Choreograph: A Leading WPP Media Brand

Choreograph is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Role Summary and Impact

Choreograph is seeking aGroup DirectorData Strategywho will play a pivotal role in defining the role of data in our clientsbusiness anddriving adoption of the Open Media Studio (OMS) Platform across GroupM clients accelerating the use of data to inform brilliant advertising strategies. They willreport into the EVP Data Strategy andmanagea subset of clientaccountsclientsatisfaction commercial health and their understanding of our platform solutions and consulting services.

They will lead our engagement witha subset ofclientsto support platformadoptionand growththrough new account acquisition and drive organic platform adoption with existing clients by developing data strategies and evangelizing our platform capabilities partnerships and solutions. They will be an expert in our products and capabilities and will partner closely with our Product Organization to influence our product roadmap to continue to evolve in better service to our clients.

This leader willhelpshape the success and growth of our company bysupporting the EVP inachievingoverall growth and adoption targetsfor OMS withinWPPMedia.

Who you are

• Strategic Thinker:You have a strategic mindset and the capability to drive revenue growth and client satisfaction.

• ClientLeader:You are a leader with a deep understanding of data products and technology able to guide Choreograph into the future.

• Relationship Builder:Youpossessthe ability to effectively engage with clients and agency partners nurturing relationships that drive success.

• Passionate Advocate:You are passionate aboutleveragingdata to create unbeatable advantages for our clients while building trust and understanding with their customers.

What you will do

• Spearhead Platform Adoption:You willbe responsible forthe growth of the Choreograph platform by driving adoption of the Open Media Studio platform acrossa select group of clients withinWPPMediaagency. This will include both new business acquisition and service adoption (including up-selling and cross-selling) within existing client and agency teams.

• Drive Agency Engagement:You willrepresentChoreograph inagency andclient engagementsacrossWPPMediaclients. You willbe responsible fora steady educational cadence withyouragencypartnersto build knowledge that translates to growth through platformutilizationand services upsell. This includes promoting our platform capabilities partnerships and solutions.

• DeliverData Strategy for Clients:It all starts and ends with data. What questions do you want data to answer What data do you have What data do youneed And how will you use that data to rationalize your decisions You willbe responsible forleveragingData Strategy personnel assigned to help our clients answer these questions. The Data Strategy teamis responsible forsettingthe foundations for smart audience-led andanalytically drivenmedia plans and advertising tactics that deliver client outcomes.

• Solution Success:You will work with our clientsand agency partnersto ensure they are derivingexceptionalmarketing value out of the Choreograph platform using this as an opportunity to drive adoption ofadditionalfunctions/features of the platform andidentifyadditionaluse cases/feedback for our product teams.

• Engagement Plans:Developmaintain and execute detailed engagement plans to guarantee client success taking a proactive approach to addressing their unique needs.

• Commercial and Revenue Management:You will partner with the Commercial teamand EVPData Strategyto design commercial proposals that deliver value and are competitive in will devise and help implement a measurement approach and willsupport the EVP in driving your client group to hit growth and adoption targets.

• Product Partnership:You will be an expert in our Products and Platform with a deep understanding of our technical capabilities and responsible for communicating them to both internal andexternal audiences. You will be the voice of Product to clients updating them onnew solutionsand the voice of client feedback to Product translating client feedback to actionablesolutions. Yourrole will involve translating actionable client feedback and demands into product roadmap recommendations shaping our vision and strategy accordingly.

Skills and Experience

• Proven Leadership: Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field in a highly matrixed organizational structure showing a track record of successful outcomes.
• Technical Expertise: A deep understanding of data products technology and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Consultative Selling: Proficiency in consultative selling with the ability to understand client needs articulate the value proposition of our platform and tailor solutions to meet those needs effectively and communicate the business value of our platform.
• Customer Focus: A relentless focus on customer success with a passion for delivering exceptional client experiences and driving long-term relationships.
• Business Acumen: A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
• Change Management: Ability to navigate and drive organizational change within client organizations guiding stakeholders through the adoption process and overcoming resistance to change.
• Communication Skills: Exceptional communication and relationship-building skills as this role hinges on effective interaction with clients and agency partners.
• Strategic Vision: A strategic mindset that enables you to inform product development and vision based on client feedback and market demand.

We would strongly favour candidates with the following:

• Demonstrable experience of driving technology adoption in a SaaS/PaaS environment.
• Experience designing and/or deploying data strategies with large multi-line or multinational brands for paid media and advertising.
• Experience working with large marketing agencies.
• Familiarity with GroupM or WPP ecosystem.

If you are ready to be at the forefront of the AdTech industry shaping its future and driving success for both Choreograph and our clients we encourage you to apply and join our team.

Choreograph is the beating heart of data insideWPPs media investment group GroupM the worlds leading media investment companyresponsible for more than $60 billion in annual media investment. Discover more about Choreograph

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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