Senior Brand Manager

Mumbai Suburban - India

Monthly Salary: Not Disclosed

Experience Required: 0-1years

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Role: Senior Brand Manager

Department: Marketing / Brand

Location: Mumbai

About IIDE

IIDE is a digital-first business school building Indias next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing Undergraduate Business programs and AI-focused certifications - serving a wide spectrum of audiences including students graduates working professionals career switchers and entrepreneurs.

With a mix of online programs and full-time campus experiences IIDE operates across Mumbai Delhi and Nepal combining practical industry-led learning with strong outcomes in careers and entrepreneurship. As a brand we sit at the intersection of education careers and the future of work constantly evolving to stay ahead of how businesses and skills are changing.

About the Role:

As a Senior Brand Manager you will be the custodian of IIDEs brand across categories audiences and campuses. You will define and execute brand strategy lead integrated campaigns and teams and ensure that brand building directly contributes to business growth.

This role requires a strong strategic lens hands-on execution ability and comfort operating at the intersection of brand performance and revenue.

Key Responsibilities:

Own brand communication and visibility across social media PR influencers events partnerships and campus activations
Lead integrated brand campaigns from idea to execution across digital and offline channels across all consumer-facing touchpoints
Define content strategy and storytelling direction; drive execution through in-house designers video editors and/or external partners
Plan marketing calendars and track campaign performance across awareness engagement and business impact
Manage creative Social PR & influencer teams; collaborate closely with growth product and sales teams
Own brand budgets including content production and external partners

Requirements

Must-Have

5 years in Brand / Marketing roles
Experience running integrated brand campaigns (digital-first)
Strong content judgment (copy creative)
Experience working with and managing the copy team social media team designers video teams and agencies
Comfortable tracking KPIs and campaign performance
Consumer-obsessed commercially sharp and execution-focused

Nice-to-Have

Experience in education consumer brands or high-growth startups
Exposure to PR influencers partnerships or offline marketing
MBA / PG in Marketing

Required Skills:

Qualifications: While formal education and qualifications are important we care mainly about your attitude your work ethic your desire to learn and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.

Role: Senior Brand ManagerDepartment: Marketing / BrandLocation: Mumbai About IIDEIIDE is a digital-first business school building Indias next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing Undergraduate Business programs and AI-focused certi...