Senior Director, Marketing & Campaign Development
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 115000 - 125000
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
About the ANA
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP Marketing & Brand and serves as a bridge between strategy and executiondeveloping campaign concepts managing stakeholder relationships across the ANA and leading copywriting and operational team members to deliver high-performing campaigns that drive membership engagement sponsorship and brand outcomes.
In this hands-on leadership role youll develop campaign strategies create compelling briefs serve as the day-to-day agency liaison and ensure seamless campaign coordination across the marketing team.
Key Responsibilities
Campaign Strategy & Development (40%)
Experience
Starting pay range: $115000 to $125000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP Marketing & Brand and serves as a bridge between strategy and executiondeveloping campaign concepts managing stakeholder relationships across the ANA and leading copywriting and operational team members to deliver high-performing campaigns that drive membership engagement sponsorship and brand outcomes.
In this hands-on leadership role youll develop campaign strategies create compelling briefs serve as the day-to-day agency liaison and ensure seamless campaign coordination across the marketing team.
Key Responsibilities
Campaign Strategy & Development (40%)
- Translate strategic priorities and business unit needs into integrated campaign strategies
- Develop campaign concepts for key initiatives: conferences research launches thought leadership membership drives sponsorship activations training and more
- Create comprehensive campaign briefs that guide creative and operational execution
- Define campaign objectives target audiences messaging frameworks success metrics
- Lead campaign ideation sessions with internal stakeholders and agency partners
- Ensure campaigns align with ANAs messaging platform and brand guidelines
- Develop Membership and Sponsorship collateral as needed
- Serve as primary marketing partner to Membership Sponsorship and Practice teams
- Conduct discovery sessions to understand business objectives and translate them into marketing requirements
- Present campaign strategies and creative concepts to internal stakeholders
- Manage expectations timelines and feedback loops with business unit leaders
- Build trusted advisor relationships across the organization
- Serve as day-to-day contact for external agency partners on campaign execution
- Brief agency on campaign objectives creative direction and deliverables
- Review and provide feedback on agency-developed creative concepts and assets
- Coordinate between agency capabilities and internal team resources
- Manage agency workflow timelines and budget allocation for campaigns
- Ensure agency work aligns with brand standards and strategic objectives
- Provide direction to Director Senior Copywriter and Associate Manager Campaign Operations
- Review and approve creative briefs copy and campaign assets
- Guide team on campaign prioritization and resource allocation
- Mentor direct reports on strategic thinking and campaign development
- Lead weekly team planning and status meetings
- Foster collaborative results-driven team culture
Experience
- Bachelors degree and 7-10 years in marketing with significant campaign development and management experience
- Agency background or in-house marketing with integrated campaign responsibility
- Experience in B2B professional services or association marketing is a plus
- Proven track record developing successful multi-channel campaigns
- History of managing stakeholder relationships and driving alignment
- Experience working with creative agencies and managing external partners
- Campaign Strategy: Translates business objectives into compelling marketing strategies
- Creative Thinking: Develops fresh concepts and provides meaningful creative direction
- Stakeholder Management: Builds trust and influences across organizational levels
- Project Leadership: Manages multiple campaigns concurrently with competing priorities
- Communication Excellence: Strong written and verbal presentation skills
- Agency Management: Knows how to get the best work from external partners
- Deep understanding of integrated marketing (paid owned earned channels)
- Familiarity with marketing technology platforms (CRM email social analytics)
- Experience developing campaign briefs and creative briefs
- Proficiency with project management and collaboration tools
- Solid understanding of marketing metrics and campaign performance analysis
Starting pay range: $115000 to $125000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
Required Experience:
Exec
Key Skills
- HR & Payroll
- Instrument
- Corporate Sales
- Corporate Risk Management
- Administrative Services
- Database Administration
About Company
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
