Growth Marketing Manager

Growth Marketing Manager

Reports to: Director of Marketing

Job Type: Full-Time

Location: Remote

Role Summary

We are seeking a Growth Marketing Manager to help build and scale acquisition lifecycle and growth analytics capabilities for a fast-growing national home services platform. This role is ideal for a highly analytical marketer who can think strategically move quickly leverage data deeply and has gone deep in at least one performance marketing channel.

This is a metrics-driven role that requires strong quantitative skills and comfort working in spreadsheets and dashboards. Candidates who struggle with highly analytical work will not be a fit.

What Youll Do

• Drive scalable growth by building and optimizing acquisition and lifecycle programs tied to funnel performance unit economics revenue growth and profitability

• Launch and scale new growth channels or expand existing ones (e.g. affiliates referral programs direct mail print streaming/CTV and more)

• Own funnel performance and unit economics reporting (ROAS CAC conversion rates); identify data gaps and build reporting that enables faster better decision-making

• Optimize the funnel end-to-end by identifying conversion bottlenecks designing data-driven experiments and partnering cross-functionally to improve performance

• Manage agencies across paid and organic channels validating performance and digging into data as needed to uncover insights and optimization opportunities

• Develop and execute go-to-market plans for new market launches including local search and advertising expansion and post-acquisition growth playbooks

• Establish improve and QA attribution tracking UTMs and measurement frameworks to improve reporting accuracy and decision quality

• Build test and iterate lifecycle marketing campaigns (email and SMS) to improve conversion and customer re-engagement

• Partner closely with Sales Finance and Operations to drive funnel improvements growth efficiency and profitability

This role offers exposure to a full omnichannel growth system meaningful ownership and the opportunity to influence growth strategy and operating models at scale.

What You Bring

• 47 years of experience in highly analytical roles (e.g. performance marketing consulting investment banking) plus 12 years in growth or marketing roles

• Deep expertise in at least one performance-heavy channel (e.g. Google Ads Bing Meta) with strong command of performance marketing metrics

• Advanced analytical and quantitative skills; highly proficient in spreadsheets and performance dashboards

• Proven experience owning funnel metrics and unit economics (ROAS CAC CPA conversion rates) and using data to drive budget allocation and prioritization

• Strong understanding of attribution and measurement frameworks (e.g. UTMs call tracking tools) and how to QA tracking systems

• Ability to structure ambiguous problems apply first-principles thinking and develop pragmatic data-backed solutions

• Experience leading cross-functional initiatives and working with external partners or agencies

• Clear communicator who can translate data into insights and recommendations for both technical and non-technical stakeholders

• High ownership mindset with comfort operating in fast-paced low-structure environments

• Curious adaptable and quick to learn new channels tools and approaches