Culture Marketing Specialist

Almaty - Kazakhstan

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Culture Marketing Plan

Create an annual Culture Marketing plan and deliver on set targets.
Realise selected culture marketing initiatives and projects as part of the overall marketing plan.
Establish and maintain long-term culture and music and comedy platforms.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
Work closely together with field marketing media network and brand department.

Opinion Leader Network and Event Program

Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull.
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
Find the right 3rd party events and support.
Translate culture into engaging content and experiences.
Drive Can in hand and product placement with key artists and in defined key areas.
Negotiate with artists and labels on cooperation deals.

Quality Control and Return on Investment

Evaluating the results of the respective activities.
Ensuring a qualitative approach of all opinion leader activities.

Management of Agencies and Suppliers

Briefing and management of outside specialists/agencies.
Controlling the realisation of events and other relevant culture marketing activities.
Budget responsibility for selected areas of the national programme.

Communication

Co-ordination of activities with On-Premise Sport Field Marketing and Media Network departments to maximise efficiencies and consumer impact.
Liaison with international culture department for development of best practice.

Qualifications :

University degree or relevant work experience
Fluency in English (verbal & written) Russian Kazakh.
Working experience ideally in a music/culture related environment allowing a vast understanding of the culture landscape.
Experience in dealing with artists and related entities (labels management etc.)
Strong management skills: team of specialists leading external agencies freelances
EDV (Word Excel Power Point etc.)
Interested and open to different cultural playgrounds. Creative and innovative mindset; open to new things.
Well connected in different culture scenes and environments good networker.
Clear understanding of the global entertainment music and culture industry as well as a firm understanding of the youth culture market and scenes in the country.

Additional Information :

Red Bull Kazakhstan LLP (Company) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining storing using and disseminating my personal data but not contradicting the laws of the Republic of Kazakhstan and to modify and (or) amend my personal data based on my application or otherwise which is not contrary to the laws of the Republic of Kazakhstan which are recorded on electronic paper and (or) other tangible media.

Remote Work :

Employment Type :

Full-time

Culture Marketing PlanCreate an annual Culture Marketing plan and deliver on set targets.Realise selected culture marketing initiatives and projects as part of the overall marketing plan.Establish and maintain long-term culture and music and comedy platforms.Negotiate and secure relevant music right...

Culture Marketing Plan

Create an annual Culture Marketing plan and deliver on set targets.
Realise selected culture marketing initiatives and projects as part of the overall marketing plan.
Establish and maintain long-term culture and music and comedy platforms.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
Work closely together with field marketing media network and brand department.

Opinion Leader Network and Event Program

Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull.
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
Find the right 3rd party events and support.
Translate culture into engaging content and experiences.
Drive Can in hand and product placement with key artists and in defined key areas.
Negotiate with artists and labels on cooperation deals.

Quality Control and Return on Investment

Evaluating the results of the respective activities.
Ensuring a qualitative approach of all opinion leader activities.

Management of Agencies and Suppliers

Briefing and management of outside specialists/agencies.
Controlling the realisation of events and other relevant culture marketing activities.
Budget responsibility for selected areas of the national programme.

Communication

Co-ordination of activities with On-Premise Sport Field Marketing and Media Network departments to maximise efficiencies and consumer impact.
Liaison with international culture department for development of best practice.

Qualifications :

University degree or relevant work experience
Fluency in English (verbal & written) Russian Kazakh.
Working experience ideally in a music/culture related environment allowing a vast understanding of the culture landscape.
Experience in dealing with artists and related entities (labels management etc.)
Strong management skills: team of specialists leading external agencies freelances
EDV (Word Excel Power Point etc.)
Interested and open to different cultural playgrounds. Creative and innovative mindset; open to new things.
Well connected in different culture scenes and environments good networker.
Clear understanding of the global entertainment music and culture industry as well as a firm understanding of the youth culture market and scenes in the country.

Additional Information :

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

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Red Bull

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