Marketing Specialist for ICS Kazakhstan

International Community Schools

Job Location:

Matay - Kazakhstan

Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Position: Marketing Specialist
Location: Astana Kazakhstan
School Opening: September 2026

About International Community Schools

With over 35 years of educational excellence International Community Schools (ICS) is a leading international education group headquartered in Abu Dhabi UAE operating six successful school branches. Renowned for its commitment to academic excellence and innovation ICS is expanding internationally with the launch of a new campus in Astana Kazakhstan.

The new ICS Astana will deliver the internationally recognised American curriculum on a brand-new purpose-built campus designed to inspire learning and creativity. State-of-the-art facilities will include a swimming pool theatre advanced AI laboratories and modern learning spaces that support both academic achievement and holistic student development.

Key Responsibilities

Develop and execute the end-to-end marketing plan to achieve student enrollment targets for the September 2026 opening

Plan and manage digital marketing campaigns (social media Google Ads Meta Ads website traffic)

Create and manage content for social media website newsletters brochures and presentations

Coordinate with designers videographers printers and external marketing agencies

Plan and execute open days school tours education fairs and community events

Manage CRM / lead tracking and ensure timely follow-up with prospective parents

Monitor marketing performance analyze results and optimize campaigns

Oversee brand localization while maintaining global ICS standards

Collaborate closely with School Leadership and HQ Marketing

Ensure brand consistency in line with ICS global brand guidelines

Requirements

5 years of experience in marketing (preferably in education)

Proven experience leading brand launches or new market entries

Strong analytical and strategic thinking skills

Excellent communication skills in English Russian Kazakh

Ability to work independently in a fast-paced launch environment

Highly organized proactive and results-driven

Benefits

What We Offer

Opportunity to lead marketing for a new international school launch
High level of ownership and visibility
Competitive compensation and growth opportunities

Position: Marketing Specialist Location: Astana Kazakhstan School Opening: September 2026 About International Community SchoolsWith over 35 years of educational excellence International Community Schools (ICS) is a leading international education group headquartered in Abu Dhabi UAE operating six su...