Digital Content & Community Manager (Channel Manager)

Red Bull

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profile Job Location:

Almaty - Kazakhstan

profile Monthly Salary: Not Disclosed
Posted on: 10 hours ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Content Programming & Community Management

  • Run day-to-day programming of Red Bulls Owned () and Managed (TikTok Instagram YouTube etc.) channels

  • Manage community interactions across platforms to increase engagement loyalty and word of mouth

  • Ensure the local voice of Red Bull resonates authentically balancing global and local content

Social Media Growth & Engagement

  • Develop and execute content calendars aligned with brand priorities and cultural moments

  • Experiment with formats trends and platform-native features to drive growth

  • Increase metrics such as reach frequency engagement and time spent with content

Content Production

  • Create platform-native content (short-form video visuals copywriting and lightweight articles) when needed

  • Collaborate with internal teams and freelancers to deliver high-quality fast-turnaround content

  • Support influencer-led and editorial partnerships with content toolkits and creative direction

Analytics & Performance Optimization

  • Track and analyze performance across platforms using analytics tools (Google Analytics YouTube Studio social insights etc.)

  • Identify growth opportunities and optimize content strategies based on insights

  • Deliver regular reports with actionable recommendations to improve reach and engagement

Partnerships & Third-Party Ecosystems

  • Build partnerships with online media social first publishers creators and communities relevant to Red Bulls audience

  • Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems


Qualifications :

  • 5 years of experience in social media content programming or digital community roles

  • Proven success in growing online communities and platforms

  • Strong hands-on experience running social media accounts

  • Skilled in content creation and performance optimization

  • Fluent in Kazakh Russian and English

  • Bonus: experience in influencer partnerships or branded content collaborations

Additional Information :

KEY ATTRIBUTES

  • Strategic thinker with strong execution skills

  • Data-driven but creative; understands trends and consumer behavior

  • Excellent communicator and relationship builder
    Curious adaptive and passionate about Red Bulls culture and values
     

FIRST-YEAR GOALS 

  • Launch and optimize content and community management strategy across Owned & Managed channels

  • Grow non-paid engagement by 15% across Red Bull Kazakhstans social platforms

  • Establish 35 recurring partnerships with online communities or creators

  • Deliver measurable increases in engagement and brand visibility across third-party ecosystems

Red Bull Kazakhstan LLP (Company) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining storing using and disseminating my personal data but not contradicting the laws of the Republic of Kazakhstan and to modify and (or) amend my personal data based on my application or otherwise which is not contrary to the laws of the Republic of Kazakhstan which are recorded on electronic paper and (or) other tangible media.


Remote Work :

No


Employment Type :

Full-time

Content Programming & Community ManagementRun day-to-day programming of Red Bulls Owned () and Managed (TikTok Instagram YouTube etc.) channelsManage community interactions across platforms to increase engagement loyalty and word of mouthEnsure the local voice of Red Bull resonates authentically bal...
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Key Skills

  • User Interface
  • Competitive Analysis
  • New Technologies
  • Business developments
  • Communication
  • Content Management System
  • Market Research
  • Internet
  • Youtube
  • Digital Assets
  • Digital strategy
  • Social Channels
  • Digital Forensics
  • A/B Testing
  • Analytics

About Company

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Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more

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