Senior Manager, Digital Marketing

• Lead end-to-end execution of digital marketing initiatives across paid owned and earned channels including SEO paid media email/CRM social platforms content and digital touchpoints ensuring campaigns are delivered on time within scope and aligned to business priorities.
  
• Own performance oversight and optimization translating campaign data into actionable insights to improve ROI efficiency and customer engagement across the full funnel (awareness conversion revenue)
  
• Act as a strategic partner to cross-functional teams collaborating closely with Brand Marketing Sales Product Operations and external partners to ensure consistent messaging accurate execution and seamless customer journeys.
  
• Provide leadership coaching and direction to the digital marketing team setting clear expectations driving accountability and fostering a culture of continuous improvement operational excellence and data-driven decision-making.
  
• Develop and implement comprehensive digital marketing strategies that support overall business objectives revenue targets and brand positioning translating high-level goals into executable channel plans and measurable KPIs.
  
• Manage digital marketing budgets and forecasting ensuring effective allocation of spend across channels maintaining cost efficiency and optimizing investments based on performance seasonality and business priorities.
  
• Monitor analyze and report on key performance metrics including traffic quality conversion rates cost efficiency and revenue contribution providing regular insights and recommendations to senior stakeholders.
  
• Ensure operational rigor and governance including adherence to tracking standards data accuracy platform best practices brand guidelines and regulatory or compliance requirements relevant to digital marketing activities.
  
• Stay abreast of industry trends platform changes and emerging technologies proactively identifying opportunities to improve performance adopt new tools and future-proof the organizations digital capabilities.
  
• Oversee relationships with external agencies and vendors providing clear strategic direction reviewing outputs ensuring deliverables meet quality and performance standards and expediting campaigns aligned with the brands overall objectives.
  
• Drive continuous optimization and innovation identifying gaps in the digital funnel testing new approaches and implementing improvements that enhance customer experience and business outcomes.
  

Requirements

• At least 10 years of Digital Marketing experience.
  
• Strategic Digital Leadership: Ability to translate business objectives into integrated full-funnel digital strategies that drive revenue efficiency and brand growth.
  
• Performance & Data Acumen: Strong analytical capability to interpret campaign performance optimize ROI and make data-driven decisions across channels.
  
• Cross-Functional & Stakeholder Management: Proven ability to collaborate with Brand Product Sales and external partners to ensure aligned execution and cohesive messaging.
  
• People & Team Leadership: Experience leading coaching and developing digital teams with clear accountability and continuous improvement mindset.
  
• Budget & Commercial Discipline: Demonstrated capability in managing budgets forecasting spend and optimizing resources to meet performance and efficiency targets.
  
• Operational Excellence & Governance: High attention to detail in execution tracking integrity compliance and process rigor across all digital initiatives.
  
• Agency & Vendor Management: Strong ability to direct evaluate and hold external partners accountable to strategic and performance

  Required Skills:

  At least 10 years of Digital Marketing experience. Strategic Digital Leadership: Ability to translate business objectives into integrated full-funnel digital strategies that drive revenue efficiency and brand growth. Performance & Data Acumen: Strong analytical capability to interpret campaign performance optimize ROI and make data-driven decisions across channels. Cross-Functional & Stakeholder Management: Proven ability to collaborate with Brand Product Sales and external partners to ensure aligned execution and cohesive messaging. People & Team Leadership: Experience leading coaching and developing digital teams with clear accountability and continuous improvement mindset. Budget & Commercial Discipline: Demonstrated capability in managing budgets forecasting spend and optimizing resources to meet performance and efficiency targets. Operational Excellence & Governance: High attention to detail in execution tracking integrity compliance and process rigor across all digital initiatives. Agency & Vendor Management: Strong ability to direct evaluate and hold external partners accountable to strategic and performance